Dave Fleet

SEPTEMBER 14, 2011

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

JUNE 28, 2010

then explores some core basic facets of business social media covering: The social media mindset. Developing a corporate social media approach. Current developments such as location-based tools, social CRM and VRM (vendor relationship management). Practical pointers including measurement approaches.

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

JULY 18, 2011

These resources could be blog posts, knowledge base articles, videos, graphics, whatever (more on that later in this post) — just make sure they’re in the language of your customers, not in business jargon, and that people can link directly to them.

Tips 353

Tips Social CRM Reputation Knowledge Base 353