Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Become a Social Media Smarty Pants.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

JULY 3, 2012

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. My social capital in Ottawa. Successful social media marketing to Moms. Martin Waxman to deliver opening keynote at Social Capital Conference. PLEASE LIKE MY FACEBOOK PAGE.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

AUGUST 13, 2012

Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook. You can see my blog posts have a strong focus on ‘users’, updates and comments. Related articles.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. This is crucial insight was key to developing a successful social media strategy.

Analytics 380

Analytics Social Capital Klout Analysis 380