Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” SMS Marketing: a Grossly Underrated Marketing Tactic. ” 4.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 27, 2011

Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Who is your ideal target for this specific effort? Is it a broad base of consumers or just a select niche?

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

comScore 199

comScore Smart Phone SMS Advertising 199