Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting.

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Sports Statistics Small Business Communities 44

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. Sure the change sucks, but it is more for the small business owners that copied the big brands. Facebook and the social media echo-chamber have failed the small business community in how to use the platform.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

SEPTEMBER 21, 2012

My Internship, Your Small Business – This post is from Maya Tarabishy one of our social media interns at Vistaprint this summer. Blog Comments and Experimentation – Or Why @Livefyre Is Here to Stay - great post from Danny Brown on the importance of nimble commenting systems.

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Social Media Conference Statistics Small Business 39

Jeff Esposito

NOVEMBER 15, 2013

For those of you keeping score at home, my hiatus from blogging was planned. Perceived ROI of Twitter advertising increasing – an interesting read here from Tom Webster looking at a recent study that shows the perceived ROI effectiveness of Twitter ads to small business owners. It’s been a while, but we’re back!

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ROI Policies Small Business Study 34

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. If your weekend hasn’t already started, I appreciate you taking the time to peep out this week’s edition of Five for Friday.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

MAY 19, 2011

I still find myself reading a lot from blogs and eBooks to soft and hard cover, mostly of the business variety. In this 36-page read, Brown breaks down general business strategies for growth, social media and innovation all through the age old art of storytelling that would make Aesop proud.

eBook 37

eBook Class Small Business Data 37

Jeff Esposito

MAY 9, 2011

With that said social media is big business and is something that needs to become institutionalized within an organization to become a sustainable part of the business, and yes, this includes measuring everything. This is common from the smallest small business to the largest corporation.

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Social Media Real Estate Small Business Organization 51

Jeff Esposito

APRIL 6, 2011

This post originally ran on the PR Breakfast Club blog, but I wanted to share it with readers who may have missed it. These ranged from bad pitches to scamming a small business. I am pissed off. The PR industry has recently received one black eye after the other – and you know what? It’s our own damn fault. Yes, I said it.

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Apple Small Business Industry News 37

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 35 percent of small businesses utilize social media in their marketing mix ( eMarketer ). 140 Million Tweets are sent each day ( Twitter ). 24 percent of adults have posted a review of a product they have purchased ( HubSpot ).

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JANUARY 14, 2011

If you have read this blog before, you know that the word guru makes me cringe. So you know where I stand, but who would have known that small business owners think the same way. Boy was I wrong; Wayne Sutton kills it and had me rolling around laughing at this. Gurus: Do You Love Them or Hate Them? –

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Small Business Team Social Media Social Networking 34

Jeff Esposito

FEBRUARY 22, 2011

And BP gave about 10 seconds of each ad to the small business owner they featured in the commercials to promote their brands. Well, here are some ideas: Why not give these small businesses the full 60 seconds during the commercials? Justin blogs here at Justin Case You Were Wondering. That was cool.

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Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. 20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

AUGUST 11, 2010

Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. You can also subscribe to the blog to ensure you receive the latest posts. Jeff Esposito’s Blog — Topsy.com [.]

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Social Media iPad Class Creative Commons 35

Jeff Esposito

MAY 24, 2013

A Groupon Alternative Aims to Offer Small Businesses a Better Deal – this is a cool article for small business owners for when it comes to group-buying sales. Shady infographic practices: bloggers, protect yourselves – if you blog and get pitched infographics, you might want to read this post from Lani Rosales.

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Small Business Blogger Buy Trends 43