Dave Fleet

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

A few interesting notes from the interview: Unlike most other business tools, social CRM is largely derived from consumer-related tools – Facebook, Twitter, YouTube, blogs etc., which weren’t originally designed for business uses. People are using these tools to share experiences they have. Strategy is important.

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Blogger relations – you’re doing it wrong

Dave Fleet

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Sends Small Businesses to the Top of Social Media for $790 Per Month. Here’s how it read: From : [.] Sent : Wed, Aug 15, 2012 at 3:02 AM.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

My friend Jay Baer says it betrays small businesses. Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives.

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Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

On the flip side, there are times where it sometimes feels like a series of blog posts strung together. UnMarketing is aimed squarely at people who are new to social media, rather than people who’ve been around the block, and primarily at small businesses rather than larger corporations. Those people should pick up a copy today.