Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? So you have to think about things like: Site design that incorporates SEO. Social site design geared towards your target audience. What are your favorite sites?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

FEBRUARY 24, 2012

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. Will you buy from my site? Is that a good user experience ?

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Rich stories.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

MAY 14, 2010

I’m compiling an exhaustive list of blog posts and articles related to Facebook, children, and privacy and how it impacts all of us. Facebook May Share User Data With External Sites Automatically. NYU Students Start Privacy-Minded Social Media Site. This is where my head is at right now. Stay tuned for the wiki.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

FEBRUARY 17, 2011

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. They might be the first to tell you that there is a proliferation of sites that rip off other people’s content because they’re too lazy to build their own audiences based on fresh content and fresh thoughts and ideas; and that is a problem.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

SEPTEMBER 17, 2010

Either it’s your own personal site, or it’s your company’s. Assuming I know the audience that read this blog, chances are you have some type of input into your company website. Those questions are: What do you want your customer/first time visitor to do on your site? Is it easy to navigate?

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

FEBRUARY 21, 2012

Six years ago, we were talking about the growth of blogging and MySpace. Five years ago, hundreds of millions of people around the world were starting to visit social networking sites each month and many were doing so out of curiosity on a daily basis.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

JANUARY 27, 2010

What are you looking for when you read the latest link bait blog title? But other sites just die on the vine but for no other reason than it has reached it’s point of critical mass. It’s now in decline for the simple reason that we are looking for, no craving more than what that site delivered to us flawlessly.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

AUGUST 24, 2011

I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. Case in point. You’ve evolved. Let’s digress. Things are changing. Same with design.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

NOVEMBER 17, 2011

Do you create content for your blog or for your company blog? I do it for my site and I instruct clients on what to write, how to write, where to write, and when to write and frankly I’m sometimes overcome with social media writers fatigue. Tired of creating content? Tired of reading the same content? For clients?

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

SEPTEMBER 14, 2011

There is SEO, both on-page and off page for main sites and micro-sites. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is creating search programs just for branding purposes. Social has virtually the same amount of moving parts.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

FEBRUARY 5, 2010

BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. Note: I’m also including hyperlinks to sites that add more value to how and what you will do with these tactics.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. One of the things that Linkedin took away that I personally saw value in was the QA (Question/Answer) section of the site. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

JANUARY 21, 2011

All Facebook [link] - The unofficial Facebook Blog. YourVersion [link] - YourVersion is a tool for delivering the latest news, blogs, tweets, and videos on content that matters to you, all in one place. TechCrunch [link] - TechCrunch is a real time site profiling startups, reviewing internet products and breaking tech news.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

JUNE 21, 2010

He frequently speaks, writes and evangelizes on the emergence and convergence of social media into our lives, and his blog is ranked in the Adage Power 150, the top 5 of all social media marketing blogs ranked by Post Rank Analytics. Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

JANUARY 10, 2011

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. Facebook has an argument, but that’s about it. Everything else is fair game right now. We’re a demand society. This is the “Consumers of Content&# generation.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JULY 15, 2011

And I remember that very first day that I got a look at the site that it wasn’t right. I remember thinking I had died and gone to heaven-I mean it was a dot com, I was going to be able to retire by the time I was 35. I came into the project mid-stream and yet the product had essentially been built. The reason? Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

OCTOBER 15, 2010

Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. Get serious about mobile. 4) Social data will determine your next move in your future business engagements, don’t ignore it- Social data will be driving consumer engagement. Companies are mining the social web to build dossiers on you.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

FEBRUARY 11, 2010

Clearly, 2 things became evident: One, there is a need for more social media conferences down in the belly of the state of Florida(that in and of itself is worth another blog post) and two, marketers were indeed starved or looking for answers/solutions to the primary social media marketing puzzle/question. The How To. Implementation.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

APRIL 19, 2010

Create a blog on WordPress. Comment on any blog anywhere. Know all social sites that your child is a part of it. Create rules of engagement on social sites that are built on being “accountable&# to you for their actions-A 3 strikes rule is not a bad idea. They can: Text with their phone. Online Chat via AIM.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 9, 2012

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. As device proliferation increases, so does demand for sites, apps, content curators and content creators. Others are getting my good content. Being a content producer is brutal, it’s hard and it never ends.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

FEBRUARY 25, 2010

Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Created a blog that drives significant traffic and also ranks organically on first page of Google.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MARCH 23, 2011

They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway. We can now weigh in on virtually anything on their websites with our thoughts and words. We have to be babysat.

Comments 138

Comments Social Media Embedding Travel 138

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. 21) Regretsy was one of my favorite sites of 2010-where DIY meets WTF.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

SEPTEMBER 20, 2011

E) Going to Google and typing in “product review sites” into the search box because Yelp didn’t work. Blogs can be gamed. C) Going into a social network and letting 500 of my most intimate friends know that I’m thinking of buying a TV. D) Going to Yelp. The only problem?

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

FEBRUARY 6, 2012

If You have not visited the blog site for the agency, We are Social, make sure you do. It’s a great resource of information. In particular, I was struck by an infograph that was up recently titled, Social Business-Social Media Integration. Within that infograph, I found this: Which one do you think is the hardest?

Social Media 159

Social Media Resources Sites 159