Direct Marketing Observations

AUGUST 26, 2010

I got this email today: Hello, My name is , and I write for the (Insert the name of something not even close to what I do) blog at. What I had in mind was just coming up with an article on theme with your blog and sending it to you for your approval. And we wonder why sometimes blogging, SEO and search marketing get black eyes.

Strategy 179

Strategy SEO Marketing 179

Direct Marketing Observations

FEBRUARY 24, 2012

Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Let’s do a hypothetical. You like western saddles. You search for them every day on Google. I am a marketer that sells cowboy hats or western hats.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

FEBRUARY 17, 2011

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. Thus the incentive to learn or understand SEO and Google’s Algorithm i.e. game the system, is huge. I got into SEO years ago and understand the game. Marketing departments and SEO companies understand this. We do one of those.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

MAY 14, 2010

I’m compiling an exhaustive list of blog posts and articles related to Facebook, children, and privacy and how it impacts all of us. Tags: Facebook SEO/SEM Social Networks Children marc meyer. This is where my head is at right now. Stay tuned for the wiki. The Big Game, Zuckerberg and Overplaying your Hand.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

MARCH 16, 2010

15) You hate creating content and no one was coming to the blog. Tags: Facebook Marketing SEO/SEM Social Media marketing blogging social media Twitter marc meyer social media today social media snake oil. 14) Social media is dead anyways. 16) Social Media ROI isn’t important. 17) It doesn’t work.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

FEBRUARY 25, 2010

I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them. Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Tags: Marketing seo social media marc meyer consulting economy.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

JANUARY 7, 2010

The ability to write a blog post with tags, links and proper attributes. Know how to comment on a blog and why. Know how to post a blog post and where. SEO skills-How to write for SEO. How to write PR releases with SEO in mind. PR skills-&# the how tos&# , “the whys&# ; and “the what fors&#.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

MARCH 10, 2011

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. Moment Number Two: I initially got into social media because of my SEO background. The email was a general, &# Oh Sensei, What is the path&# type of inquiry.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

MAY 7, 2010

4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. 11) #SEO411 Weekly chat to collaborate with colleagues and other marketers about their questions and ideas about SEO. Great discussions. all archived and easily searchable. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? So you have to think about things like: Site design that incorporates SEO. SEM to artificially drive traffic. Well that hasn’t changed.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

SEPTEMBER 14, 2011

There is SEO, both on-page and off page for main sites and micro-sites. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is creating search programs just for branding purposes. Social has virtually the same amount of moving parts.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

AUGUST 9, 2012

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? It helps but what do you think?

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

JULY 12, 2010

The tweets that are on the page, consist of lots of repetitive links to their blog pages, and or benign tweets/announcements about benign topics. If they can’t get Twitter right, does this mean that their Facebook strategy and or their blog, or Linkedin strategy will be any different? There’s nothing there.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JANUARY 10, 2011

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. It might just be an issue of WOM, Buzz or SEO and search. Facebook has an argument, but that’s about it. Everything else is fair game right now. We’re a demand society.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

FEBRUARY 9, 2010

No one had heard of blogs. million blog entries every day. Tags: SEO/SEM. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. People used mobile phones to talk. Fast forward to 2009. The iPhone became the first mobile phone to be used more for data than for voice.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Might be time to update the resume… Tags: social media Social Networking marc meyer blogging.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

AUGUST 13, 2010

But you see, there’s more than just the blog, that’s the easy part; there are status updates, there are content updates, consuming content, creating content, sharing info, driving traffic, analyzing data, connecting with your peers, finding your customers, making sure your clients are happy, and looking for prospects.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

OCTOBER 28, 2010

Tags: SEO/SEM social media fear.

Social Media 189

Social Media Consultant SEO Training 189

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. Tags: SEO/SEM. I’m not going to get into the depths of all things social media monitoring because that would take all day. So let’s focus a minute. Yeah, now you’re tracking buzzzz, but what does it all mean?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 12, 2012

Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. PollDaddy enables users to add quick and easy polls to blog posts. Inside View gives users an aggregate view of the social presence and activity of a company.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

SEPTEMBER 12, 2011

But really it may have evolved with Linkedin, but it started with blogging. In fact, today’s social elements were born out of the early days of blogging which were veiled in a sensibility of “us versus them&# camaraderie. It’s how blogging works. Bloggers were considered outlaws.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

APRIL 19, 2010

Create a blog on WordPress. Comment on any blog anywhere. And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. We are, and even more importantly they are, in the digital age. They can: Text with their phone. Online Chat via AIM. Create video on YouTube. Comment on YouTube.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

APRIL 11, 2011

Or is it a blog that has 3-4 posts over the span of 6 months? Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Maybe, possibly, and perhaps?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

OCTOBER 27, 2011

I had a friend of mine who recently asked me how is he supposed to make money blogging or creating good content- and this was after one of his friends mentioned that a monkey could write content… I asked him, why would someone pay for your content? Interesting thing though is that you get what you paid for even when it’s free.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. 36 SEO Myths That Won’t Die But Need To. I know it was for me.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

SEPTEMBER 20, 2011

.’s recent research , consumers are seeking out product information and reviews; they’re interested in both the good and the bad since 80 percent of respondents look at negative comments and 87 percent of respondents look at positive comments with the biggest growth area for purchasing decision information being blogs.

Forums 148

Forums Research Buy Compete 148