Sherrilynne Starkie

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Using word clouds in communications analysis

Sherrilynne Starkie

For example, it takes a human to make the judgement about the overall sentiment of the data. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.

Analysis 335
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Reuters, Rogers and social dashboards

Sherrilynne Starkie

It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. It displays the news that is most popular in Reuters social network.

Wireless 292
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They can easily create and publish landing pages and blog posts. The consultant always listens to gauge audience sentiment to inform all activity. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. They are skilled storytellers.