Janet Fouts

OCTOBER 25, 2010

For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Pay special attention to negative sentiment. If your reporting tool shows relative sentiment seek out the negatives and see if there is something you need to deal with.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

FEBRUARY 4, 2012

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically. 3 of Komen’s top executives quit in protest. click to enlarge.

Attensity 126

Attensity Social Media Policies Sentiment 126

Janet Fouts

MAY 30, 2012

I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Steveology Blog. OptimizeBook.com. Google+ is full of twists and turns when it comes to evaluating its usefulness. Steve Farnsworth.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

DECEMBER 14, 2010

FYI profile images link to Twitter and names link to blogs or websites. Since time is precious, it’s essential to create a system for repurposing your best blog content so you can syndicate it to multiple platforms in multiple formats (text, audio and video). If I were you I’d spend some time getting to know these folks.

Social Media 146

Social Media ROI Syndication System 146