Dave Fleet

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5 Steps to Thinking More Socially About Communications

Dave Fleet

However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. Quality measures like sentiment, message and link inclusion and conversions for other goals become important. The CPM metric would say yes. So, not every eyeball is even a good thing.

CPM 413
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A Digital Lens on the U.S. Election

Dave Fleet

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Sentiment and conversation trends matter. One day after the U.S.

Analytics 305
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A Digital Lens on the U.S. Election

Dave Fleet

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Sentiment and conversation trends matter. One day after the U.S.

Analytics 150
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Compete Responds To Criticism

Dave Fleet

Would you mind if I published your response as an update to my blog post? If you take a look at the image attached (Blogging services 2 year category view*) you’ll notice that between the month of March and April there is a slight monthly decrease of about -2.7%. Thanks, Dave. Thanks, Dave.

Compete 277