Waxing UnLyrical

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Committing To Becoming Knowledgable About Social Media ROI

Waxing UnLyrical

Social Media ROI is something I struggle with. I’m committing today to becoming a professional in the area of ROI. It does mean I’m going to read everything I can find on the topic, starting with Olivier’s book and every post he mentions ROI in on his blog. He also blogs. .

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What’s the ROI of Training Rides?

Waxing UnLyrical

ROI (a.k.a. In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. In these instances, figuring out the precise ROI of social media becomes hard and highly inexact.

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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI.

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Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

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#measurePR with Marshall Sponder (Part I)

Waxing UnLyrical

I was quite excited, because I’ve been following his blog for ages. With his new book, Social Media Analytics just out, this was the perfect time. He also pointed to this very interesting paper he authored last year on “ spectrum analytics for social media ROI.&#

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