The Social Media Incubator

article thumbnail

How to Measure the ROI of Your Social Media Efforts – Part I

The Social Media Incubator

Many people suggest that social media is not measurable – we’d beg to differ. The old saying, “you can’t manage what you can’t measure” has never been more true than in social media. Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Find the ROI in your social media efforts.

ROI 106
article thumbnail

True Social Media ROI is All About Integration

The Social Media Incubator

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations Small Business Mavericks Loading Quotes.

ROI 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Personas a Good Approach in Social Media?

The Social Media Incubator

Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? But in the age of social media, where marketing is much more transparent and the message has become a conversation…are personas still a good marketing idea for business?

article thumbnail

Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

The most common misconception about social media for business is that it can be done as a separate entity. First, you need to make sure the implementation of your social media campaign isn’t sporadic. First, you need to make sure the implementation of your social media campaign isn’t sporadic.

article thumbnail

Is Social Media a Fad?

The Social Media Incubator

scan or click the QR code to see the packages we offer Is Social Media a Fad? by admin on December 31, 2009 Social Media has revolutionized the world of marketing. On January 7, 2009, Zuckerberg posted on the Facebook blog that Facebook had reached 150 million users. You decide!

article thumbnail

Caroline Melberg speaks on social media

The Social Media Incubator

scan or click the QR code to see the packages we offer Caroline Melberg speaks on social media by admin on January 13, 2010 Caroline Melberg of Small Business Mavericks and collaborator on the Social Media Incubator ™ speaks on social media for the Terry Craig Show !

article thumbnail

Social Media is a Helpful Tool – But NOT Behind the Wheel!

The Social Media Incubator

scan or click the QR code to see the packages we offer Social Media is a Helpful Tool – But NOT Behind the Wheel! by admin on April 21, 2011 Social media is an incredibly convenient communication vehicle and a powerful business tool as well. Public Relations and Small Business Mavericks C.E.L.