Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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What is Earned Media?

Sherrilynne Starkie

It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). If earned media is not part of the mix, other activities will struggle to deliver the desired results. Let’s imagine you have a company blog. Here’s the problem.

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