Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.
Buzz Marketing for Technology
JUNE 15, 2009
In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. How did they do it? With a coupon code!
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Buzz Marketing for Technology
MARCH 11, 2010
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?
Buzz Marketing for Technology
MARCH 9, 2011
After all customer service is the new PR and it also provides a great ROI! Positive mentions provide an opportunity for you to capture them and stream them on your website or in other places like a blog so think of them as a new form of the customer reference!
Buzz Marketing for Technology
JUNE 28, 2008
Intranet Blog. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.
Buzz Marketing for Technology
DECEMBER 29, 2010
Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Fire your Director of Social Media! Social Media for the Boardroom At a recent BlogWell event I got a chance to.
Buzz Marketing for Technology
DECEMBER 22, 2010
In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. In the process I found that this was the BEST place to get an ROI in Social Media. With the year rapidly winding down I am almost afraid to set any goals for next year!
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