Ari Herzog

FEBRUARY 18, 2014

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. A3: Dancing around ROI. Start dancing WITH ROI.

ROI 154

ROI Social Media Syndication Collaboration 154

Ari Herzog

FEBRUARY 23, 2014

Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. It’s clear to me that blogging is best for expressing big ideas. Follow my blog to read my insights on digital media.

Social Media 139

Social Media Tumblr Flickr ROI 139

Ari Herzog

SEPTEMBER 21, 2010

This is a guest blog post by Corry Cummings. If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. Why Standard Press Releases Fail in Social Media. It starts with the very first line.

Press Release 131

Press Release Social Media How To MySpace 131

Ari Herzog

MAY 27, 2014

Social marketing. Social media marketing. Digital media. Online media. Social media. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself? Please sign up to receive blog posts by email.

Marketing 161

Marketing Consultant ROI Social Media 161

Ari Herzog

FEBRUARY 16, 2011

Henriette Weber wants social media experts to come out of the closet, believing they will make the world a better place. When you ask them the results of their social media program they answer with vanity metrics like number of followers or engagement levels. I also write a blog from my city council desk.

ROI 120

ROI Metrics Social Media Buy 120