The Social Media Incubator

article thumbnail

How to Measure the ROI of Your Social Media Efforts – Part I

The Social Media Incubator

To demonstrate social media return on investment (ROI) , you must first determine what goals you want social media to help you achieve, and set measurements that track your progress toward your goals. Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Find the ROI in your social media efforts.

ROI 106
article thumbnail

True Social Media ROI is All About Integration

The Social Media Incubator

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations and Small Business Mavericks C.E.L.

ROI 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are Personas a Good Approach in Social Media?

The Social Media Incubator

Should you blog using a persona, or conduct social campaigns under a persona? By approaching it that way, your audience will be more likely to want to engage and interact with your company on social media – giving you the social media ROI you want to see from your marketing efforts. Or the GEICO Gecko. Or the Aflac Duck.

article thumbnail

Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

Organizing your social media activities in a simple editorial calendar that shows exactly what you will post or blog about each week is an effective way to keep your social media activity on track. What have you noticed recently that is peaking your customers’ interest?

article thumbnail

A Deeper Look into Social Authority

The Social Media Incubator

We were thrilled to be featured in yesterday’s Star Tribune article highlighting the results that our clients have achieved by strategically implementing social media using our social authority strategy, and demonstrating true ROI for their businesses as a result! Public Relations Small Business Mavericks Loading Quotes.

ROI 111
article thumbnail

For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

The brand advocacy and social media ROI blog ZuberRants quotes from “ Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places ” by David C. “ Companies that systematically identify and energize Brand Advocates are getting at least a 10X ROI in media and sales value.

Marketing 122
article thumbnail

FTC passes new rules and regulations on social media

The Social Media Incubator

scan or click the QR code to see the packages we offer FTC passes new rules and regulations on social media by admin on November 23, 2009 The world wide web has been a buzz with the newly passed rules regarding social media and full disclosure on blogs and other online marketing avenues. It’s called Cmp.ly