How to Measure the ROI of Your Social Media Efforts – Part I
The Social Media Incubator
AUGUST 22, 2011
To demonstrate social media return on investment (ROI) , you must first determine what goals you want social media to help you achieve, and set measurements that track your progress toward your goals. Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Find the ROI in your social media efforts.
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