Dave Fleet

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Book Review: Engage!

Dave Fleet

The good folks over at Wiley sent me a review copy of his latest book, Engage! Solis’ blog posts are often lengthy affairs, so this won’t be a surprise to anyone familiar with his work. Tags: uncategorized books review. Surprisingly, though, it turned out not to be the first of his books I read this year.

Review 261
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Book Review: Accidental Genius, by Mark Levy

Dave Fleet

I’m actually using a lot of the lessons from reading Levy’s book while writing this review – as I write, I’m letting my mind wander over the book, what I learned from it and the reasons you might want to check it out (of course, I’m also going back over it later – now – and editing).

Review 236
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Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

On the flip side, there are times where it sometimes feels like a series of blog posts strung together. Still, it’s also well-formatted for the gnat-sized attention spans of many people nowadays, and it’s easy to digest a chapter or two on the way to work.

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57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Blog Policy. Corporate Blogging Policy. Blogging Policy. Guidelines for Student Blogging. Corporate Blogging Policies and Guidelines. Blogging Code of Conduct. Blog Assessment.

Policies 419
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Search Engines Are A Conduit, Not A Source

Dave Fleet

Do they go to product review sites to check out other peoples’ reviews? Do they go to blogs to check out discussions there? Once my consumers have searched (or not), where do they go? Do they go to corporate sites to read-up on specs and options? This is the sort of information that’s useful.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. Identify appropriate engagements to feature. Identify approach to contentious issues.

Curation 389
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Sysomos Acquired By Marketwire

Dave Fleet

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ).

Sysomos 334