Waxing UnLyrical
MAY 2, 2013
That’s a blog post for another day. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Take every question your company gets asked and consider writing a blog post to answer it. Let’s dig right in. Finding keywords.
Waxing UnLyrical
NOVEMBER 23, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.
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Waxing UnLyrical
JUNE 20, 2016
Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Online Retailers Should Care More About the Post-Purchase Experience. yellow brick road.
Waxing UnLyrical
JUNE 20, 2011
A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. Costa is a major high street coffee retailer (and I should add that I love their coffee). He also blogs and tweets.
Waxing UnLyrical
OCTOBER 5, 2011
They read blogs, they surf the web, and they send and receive emails. You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. And of course that “B” with which you are dealing is made up of people as well. You deal with individuals within the business.
Waxing UnLyrical
MARCH 11, 2016
at a retail store that the number of people who walked by window matters. @shonali A2: impressions are overrated — like sperm there’s a lot of them, but few actually accomplish the goal #measurepr. shonali A2, p.2 2 – Try telling a mgr. Sales matter. Gerard Corbett chimed in: A2. You want to make an impact not an impression!
Waxing UnLyrical
DECEMBER 21, 2011
If something about that first touch point – whether it’s a pitch, a video, a blog post, a tweet – doesn’t appeal to them, it is highly unlikely they are going to come back for more, let alone pay attention to what we’re asking them to do. Have they been as creative as they could have been?
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