Sherrilynne Starkie

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Pinterest improves organic reach for retailers. Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds. This lets retailers expand their organic reach.

News 186
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Online ads: the benefits of retargeting

Sherrilynne Starkie

I was really impressed with the website of that Canadian retail giant, The Bay. I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads.

Retail 296
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389
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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. This is big news for retailers and lifestyle brands wishing to boost instore sales. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). Sherrilynne Starkie. followers .

Features 230
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March 28: this week in social media

Sherrilynne Starkie

Official Blog: Google Keep-Save what's on your mind. Twitter Blog: Celebrating #Twitter7. In a blog post announcing the new search tools, Johnathan Podemsky, who according to his LinkedIn profile is a product manager at LinkedIn, noted that 5.7 Pinterest leads Facebook in retail customer acquisition. Edit items to tag.

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Top five: Women rule content marketing!

Sherrilynne Starkie

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. The new feature allows brands to give their audience an intimate, immersive experience.

Content 170
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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press.

Blogger 265