Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

It can seem like social media is a waste of both time and resources in a world of competing priorities. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Usually, the issue is a lack of strategy.

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Free white paper: key trends of 2013

Sherrilynne Starkie

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. 100 free social media resources. How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? Marketing integration. Paid vs. earned content.

Trends 276
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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Video creators are getting a whole slew of tools and resources from Facebook. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). Sherrilynne Starkie. followers . Nov 26, 2017.

Features 230
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Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

Sadly, unauthorized lists of missing persons started to appear on websites and blogs. In short, it strips out the complexities and risks of managing real time communications during dynamic, high-stress situations to provide a cohesive voice — a resource that people can turn to and trust. SQ spokesman Sgt.

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Content demand: how to cope

Sherrilynne Starkie

Establishing clear processes, roles, and resources will help a culture of content thrive and evolve over time. That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. Technology underpins process. It’s changing the way marketing departments think and work.

Content 282
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Consultants provide strategic advice to sales and human resources too. They can easily create and publish landing pages and blog posts. Using social media to attract customers is often where a business starts. But, its use is not limited to marketing. Social media is increasingly integrated with e-commerce.

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Why real social media experts are also great writers

Sherrilynne Starkie

In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. In shared media, a good writer will be creating and compiling social media updates, blog comments, user-generated content, discussion forums, bookmarking, reviews and more. What tools and resources does a writer use?