Jeff Esposito

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Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

Yelp, like that ex of yours, is a great resource for information on local businesses, showing restaurants’ hours and menu offerings, publishing user reviews of everything from beauty salons to churches, and listing great local events around Boston. You can find her on Twitter @emichaud or blogging over at social-logical.

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Are you setting yourself up for failure?

Jeff Esposito

Whether you want to admit it or not, your company and its products are just not a matter of life and death, so responding to every waking Tweet, Facebook message or blog comment can wait until the morning or end of the weekend. One would be a staffed 24-hour solution and the other would give options with the existing resources.

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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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Content Marketing Trends for 2014

Jeff Esposito

This is due to their limited time, resources and manpower. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. In-House Content Creation Teams. They are building teams of talented writers, designers, videographers and.

Trends 37
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Making heads and tails of the new Facebook Insights

Jeff Esposito

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. If you aren’t offering social support or are trying to dedicate additional resources it would be smart to track the amount of support calls coming in compared to other types of user generated content.

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Five for Friday 8.12

Jeff Esposito

13 ways to find your blog inspiration – Ever hit a brick wall or lose your muse? Arik Hanson gives some great resources to tap when you get that not so fresh feeling. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

CoTweet 26
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Five for Friday 09.24.10

Jeff Esposito

13 PR resources you may not know – I like lists, especially ones that I may have missed along the way for some reason. How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. I agree with his rant and wonder if folks drink too much of their own Kool-Aid.

Survey 23