Jeff Esposito

APRIL 29, 2012

Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law? Ever since I read about the recent Walmart debacle in Gini Dietrich’s Spin Sucks blog , I couldn’t help but think how the role of crisis communications may need to evolve.

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Reputation Influencer Course Company 49

Jeff Esposito

JULY 8, 2013

Yet, more and more often I am hearing stories from entry-level graduates who are typing correspondences and editorial calendars under the assumption of a reputable corporate personality. I once blogged for a CEO because he said he didn’t have time for social media.

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Reputation Authentication Small Business Social Media 47

Jeff Esposito

JUNE 15, 2011

As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. It wasn’t love at first sight as Twitter was a new technology that I wasn’t sure could be used for public relations or reputation management.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

DECEMBER 3, 2012

Taking such a harsh and unapologetic stance is uncalled for and has only served to tarnish the reputation of this wonderful organization,” says Spodek. As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.

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Case Study Organization Reputation Communities 54

Jeff Esposito

OCTOBER 3, 2011

Over the past few months I’ve been disgusted seeing an increase in blog posts and even a PR chat surrounding that very notion, often called building a personal brand. These posts have championed the mercenary mentality of caring only about yourself and giving your services to the highest bidder.

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Social Media RSS Reputation Industry 47

Jeff Esposito

AUGUST 22, 2011

Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. Still, most reputable publications now have gift policies, or at the very least the writer needs to declare if they were setup on a media tour, or a given something free to review. Even better, why bother with the reporter at all?

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Press Release Journal Flickr Report 48

Jeff Esposito

OCTOBER 13, 2010

A recent post by Andy Beaupre backs this up, noting how social media has actually enhanced the value of public relations, rather than kill off the profession: Strategically practiced, PR takes on a wide-ranging role, focused on earning a trusted reputation by acting in the best interests of these publics – not the organization’s own myopic agenda.

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Social Media Study Sentiment Consultant 34