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Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. have been reading your blog forever.

[WEBINAR REPLAY] Facebook Ads for Real Estate

Katie Lance

Not only is there a ton of information online about Facebook ads – there is a lot of conflicting information, especially for a real estate professional. The post [WEBINAR REPLAY] Facebook Ads for Real Estate appeared first on Katie Lance. Blog Academy facebook facebook ads facebook marketing getsocialsmart social media strategyConfused about Facebook ads?

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.

Effective Marketing from Bob the House

Spin Sucks

He read my latest blog post about the importance of community , and that launched us into a larger conversation. Because that had never been his sales strategy in his other work, he wanted to shift the equation when it came to real estate sales, as well. By Laura Petrolino I know this house named Bob. That’s right, Bob. My friend. He’s a house. That’s not a metaphor.

[Webinar Replay] Facebook Marketing for Real Estate

Katie Lance

The post [Webinar Replay] Facebook Marketing for Real Estate appeared first on Katie Lance. Blog contactually facebook facebook marketing real estate social media webinarKatie will be sharing her top tips and insights on the platform, exploring best practices and revealing her secrets to Facebook success. Valid through June 30, 2016.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Design a Pinterest image for each new blog post. Tweet 1-2 evergreen blog posts to Twitter every day. Use a CTA (call to action) for blog. Schedule new blog post 3 times throughout the day with a unique CTA. Post 1-2 times per day – a mix of blog posts, roundup tips, top tips, funny/inspirational posts. But you’re smarter than that. You need a plan.

11 Tips to Making the Most out of #ICSF

Katie Lance

distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). We had created an incredible community of some of the very best people in real estate, people to this day who are still such dear friends of mine. Blog icsf Inman Connect inman news real estate conference san francisco

[Webinar Replay] How to Maximize Open Houses Using Social Media

Katie Lance

30 Facebook Live Ideas for Real Estate [Free Download] . Blog facebook ads facebook marketing listing live streaming marketing for real estate open houses real estate snapchat social mediaIn this exclusive webinar hosted with Anthony Mann, CEO of AM Open House agents will learn how to leverage their social media strategy to maximize open houses.

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. If you get asked a question more than once, this could be turned into a blog post, video or live stream. Each of these strategies requires time and a commitment to consistent effort. 1.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. How to create a blogging calendar. Blog real estate social media social media strategy time managementFind more statistics at Statista. Read this! Unplug! 

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

If there’s one thing that seems to be lacking from many of the social media advice blogs, it’s specifics. Real Estate. If you have a blog-based website (through WordPress or Blogger), you may be able to automate some of the posting process by installing the Social RSS application. This is a guest post by Angela Denby. Who has time for this? What’s your goal? Web 2.0

My Blog Monetization Results

Jason Yormark

About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad.  I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it.  I decided to go with Social Spark (IZEA) since they offered a model that pays on impressions rather then click-throughs.  I knew the return probably wouldn’t be as high as a click-through model, but I figured it was a good starting point. Blogging

The Rapid eLearning Blog

Buzz Marketing for Technology

The Rapid Elearning Blog. good scenario can make your elearning courses engaging and more real to your learners. Where I live, the threat of earthquakes is real so we were required to have a 72-hour emergency pack at our desks. Most courses have a purpose tied to real performance. Blended E-learning That Meets Real Needs. Feel free to send comments to the blog.

7 Ways to Effortlessly Drive More Blog Readers with Visuals

Socially Sorted

Do you want to drive more blog readers? Want to get more eyeballs on your blog post? . In this post I share 7 Ways to Effortlessly Drive More Blog Readers… with Visuals.  . In fact, a little effort early on to create your blog post, and a little effort early on to create some visuals for it… leaves you in the right place for the magic to happen. The Solution?

Why My Blog is a Hog and Tips for YOU


Bloggity, blog, blog. Is a blog is a hog! And the first lesson is a blog is a must. For me, you, and many companies, a website with a blogging presence gives added value. But you have to fight creatures in order to get into the blogging and content marketing game, in a digital kind of way. Takeaway 2: Develop your own real estate. You have to.

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[Webinar Replay] Recruiting and Retaining Using Social Media

Katie Lance

Blog brokerage real estate real estate broker recruiting social mediaHave you wondered how you can effectively use social media to recruit and retain the best agents? To get started with Adwerx to advertise your brand across the web, Facebook and mobile apps visit

Three Ways to Get the Most From Your Brand’s Blog


Whether you’re new to the blogging game or you’re simply wondering how to squeeze your blog for whatever value it can bring your organization, it’s no secret that there are about a million dos and don’ts when it comes to effectively harnessing your own little patch of online real estate. One excellent example of this is Havahart’s blog. Avoid Widget Overload.

How to Create Your Ultimate Blogging Calendar

Katie Lance

You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. You get stuck on what to blog about, where to blog, what format it should be in and you wonder, “does anyone really read blogs anymore?” Sample blogging calendar example.

How To Build A Successful Business Blog (a Getting Started Guide)

Rebekah Radice

That’s where blogging comes in. Building a successful business blog can give your business the edge it needs. Whether you’re looking to start a blog from scratch or reinvent your current blog, this post will walk you through the setup of a successful (and profitable) business blog. Because they’re the exact steps I took to set up my award winning blog!

96 Free Professional Blog Topics

Geoff Livingston

There is no need for attribution or credit if you decide to use one of these questions; again answering the question makes the blog topic your own unique thesis. For more on blogging — in addition to the many great resources out there — please read Blogging Primer , 5 Tips for Blogging in the Post RSS Era , Blog Last , and Headline Writing Drives Traffic.

90 Tips to Make Your Blog Rock

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Thanks!

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7 Facebook Marketing Case Studies


Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent. HubSpot. Drive customer engagement and generate more leads. Canvas People.

Apartment Marketing Predictions 2014: The New Breed Speaks


Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals.  2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C.

How to Grow Your Network with Instagram

Katie Lance

First off, a picture is worth a thousand words – especially in real estate. Check out our Instaguide to Instagram for Real Estate eGuide here! Blog instagramInstagram is one of the fastest growing social media platforms. One of the things we hear from consumers time and time again is how much they love looking at the photos of a home. Be creative and timely.

Google+ for Your Business


As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results.  Read this excellent blog post by Social Media Examiner on how to setup your Google+ Page.

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

Some of them I know in person, but many I know through their blogs and Twitter personas. By the way, instead of just linking to their blogs I linked to some of my favorite posts, so make sure you visit those links! She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics.

Women in Blogging: 125 Fearless Female Bloggers


have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ. Her blog, PR 2.0 Little List Analysis.

44 Blogging Questions and Answers


would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: I have a wordpress blog and am considering hosting it myself so that the site name looks more professional. Enjoy!

Redesigning Your Blog to Drive Reader Behavior

Convince & Convert

Here’s an almost-ready preview: The design is based on the new Streamline child theme that is successfully being used by Danny Brown of Jugnoo – who has forgotten more about blog optimization than I’ll ever know. Lots of blogs out there rarely if ever change their look and layout. Instead, the blog is an emcee, not just a vessel for your musings. Why bother?

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. At Buffer , we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. Keen to hear which blogs are subscribed to most? The Top 100 Blogs to Curate for Social Media Power Users.

Is Twitter Trying To Be Like Facebook?


Photo Stream : The photo stream has moved to better real estate on your profile page along with six photos rather than four photos. Blog News TwitterOver the last month or so Twitter has designed its platform to compete with ever changing Facebook. New Twitter Features: Header Image: The new header image on a Twitter profile ressembles Facebook’s cover image.

Here’s how you make marketing people love

Convince & Convert

One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. If you’re in real estate, purchasing this book for less than 3 bucks is a no-brainer.

Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online.  With over 156 million published blogs , there is a tremendous churn.  social media real estate I’d start with is a blog”. Marketing Your Blog is Critical to increase ROI.

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Twitter Update: Twitter Rolls Out New Profile Redesign


It seems I have been writing a lot of social media “update” blogs recently:   Linkedin Update: Linkedin Products & Services Page To Be Removed  and  Facebook Update: New Layout for Business Pages. If not, upload a new photo that will be more suitable for this f abulous new big real estate! Sign up  HERE  to get my blogs directly to your inbox! Larger Header Photo.

8 Reasons Why Students Should Blog


This is a guest blog post by Michael White of Musings of a PR Student. began blogging in 2005 (my promoted blog was founded in 2009) and have never looked back. As I reached maturity it became clear that blogging was no longer for the weird recluse yearning for a better life; instead, it’s a practical application for furthering a career. Yet, despite my personal successes, I am still finding it difficult to convince fellow students to blog. 1.Your blog is your portfolio. Blog to control your SEO. Blogging shows your determination.

3 Ways Brands Can Prepare For Facebook Timeline


Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1. Prepare your cover photo. Establish your timeline of events.

Linkedin Update: Linkedin Products & Services Page To Be Removed


Key features of a Showcase Page: Cover photo or top image banner is larger than the Home Page image (fabulous real estate!). Sign up HERE  to get my blogs directly to your inbox! Blog LinkedIn Marketing Social Media Marketing Tips Linkedin linkedin for business Linkedin Products and Services Page LinkedIn Showcase Page marketing for small business Showcase Pages. 1.

5 Tips for Preparing for Blog World Expo (Or Any Other Conference)


Here we are, four weeks out from Blog World Expo in Los Angeles starting November 3rd. Even if you only have a Twitter handle and a blog on (I would advise going on a self-hosted domain with WordPress, but that’s for another post), you can still have a business card – and should. Update your blog and social profiles. Blogging blog world expo

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

For example, in real estate, I generally recommend that if a real estate pro is going to start anywhere that they start on LinkedIn , and make sure their profile is up to date because when a potential client searches for you online – if they come upon an outdated or non-existent profile, there is the perception you aren’t in business. Google yourself! Katie.