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Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. have been reading your blog forever.

[WEBINAR REPLAY] Facebook Ads for Real Estate

Katie Lance

Not only is there a ton of information online about Facebook ads – there is a lot of conflicting information, especially for a real estate professional. The post [WEBINAR REPLAY] Facebook Ads for Real Estate appeared first on Katie Lance. Blog Academy facebook facebook ads facebook marketing getsocialsmart social media strategyConfused about Facebook ads?

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.

[Webinar Replay] #GetSocialSmart: Social Media Strategy in 2017

Katie Lance

Blog getsocialsmart real estate real estate broker real estate broker training social media coaching social media strategy 2017 social media training for real estateThanks to everyone who joined us today for our brand-new webinar, #GetSocialSmart: Social Media Strategy in 2017. Step 3 : Clean up your social media accounts!

How to Brainstorm and Create Your 12-Month Content Plan

Katie Lance

Our plan included our #GetSocialSmart Academy content, webinars, my upcoming book , weekly blog posts, videos and live video (i.e. For us, we will have a variety of written (blog) content, my upcoming book, webinars and lots of video (recorded and live.). For us, we consistently post to our blog on a specific day and we always send our email out on a specific day. Top of mind.

The #GetSocialSmart Show Episode 003: How to Make the Most Out of Conferences

Katie Lance

Blog icny Inman Connect inman networking tips networking real estate conferences social media tipsIt’s episode three of the #GetSocialSmart show! Today’s episode is all about conferences. Many of you know that I get the chance to speak at conferences all over the country, but I also love attending conferences. The five tips I share in the video are: Plan ahead.

The #GetSocialSmart Show Episode 005: How to Show the Love to Your Clients and Your Community

Katie Lance

Blog facebook lists getsocialsmart intentional social media katie lance video real estate social media relationship building twitter lists video trainingIt’s episode five of The #GetSocialSmart Show! This week’s episode is all about showing the love to your clients and your community not just during February but all different times of the year. Right?

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. How to create a blogging calendar. Blog real estate social media social media strategy time managementFind more statistics at Statista. Read this! Unplug! 

3 Social Media Tips for a Successful Holiday Season

Katie Lance

Chances are this season may be less busy for your real estate business, making it an ideal time to reconnect with past clients, nurture your prospects and bring tremendous value to your sphere of influence. Download my free content grid with 30+ ideas for your real estate business – this is sure to get your wheels turning! Ready or not, the holiday season is here.

Creative Marketing by Bob the House

Spin Sucks

In case you missed Laura Petrolino ’s blog post about me and some creative marketing for boring industries , here’s the backstory: I’m selling a house. Creative Marketing for More than Just Real Estate. So how can this type of creative marketing be applied to industries beyond real estate? By Rich Burghgraef. He is a house. Much better than I do. And Bob.

The #GetSocialSmart Show Episode 004: 5 Quick Tips to Make the Most Out of LinkedIn

Katie Lance

Tip #5: Blog on LinkedIn. Blog linkedin linkedin marketing linkedin profile real estate social media video tips video trainingOkay, I know LinkedIn is not as fun as Facebook. It’s not as sexy as Snapchat, but LinkedIn is an important part of your social media strategy. Here are my 5 Quick Tips: Tip #1: Make sure you have an updated photo. Tip #4: Experience.

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Century 21 Targets First-time Home Buyers With Social Gaming

The Realtime Report

Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social. Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook).

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. If you get asked a question more than once, this could be turned into a blog post, video or live stream. Each of these strategies requires time and a commitment to consistent effort. 1.

[Webinar Replay] How to Maximize Open Houses Using Social Media

Katie Lance

30 Facebook Live Ideas for Real Estate [Free Download] . Blog facebook ads facebook marketing listing live streaming marketing for real estate open houses real estate snapchat social mediaIn this exclusive webinar hosted with Anthony Mann, CEO of AM Open House agents will learn how to leverage their social media strategy to maximize open houses.

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11 Tips to Making the Most out of #ICSF

Katie Lance

distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). We had created an incredible community of some of the very best people in real estate, people to this day who are still such dear friends of mine. Blog icsf Inman Connect inman news real estate conference san francisco

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3-Part Social Media Strategy That Actually Works

Rebekah Radice

Design a Pinterest image for each new blog post. Tweet 1-2 evergreen blog posts to Twitter every day. Use a CTA (call to action) for blog. Schedule new blog post 3 times throughout the day with a unique CTA. Post 1-2 times per day – a mix of blog posts, roundup tips, top tips, funny/inspirational posts. But you’re smarter than that. You need a plan.

[Webinar Replay] Facebook Marketing for Real Estate

Katie Lance

The post [Webinar Replay] Facebook Marketing for Real Estate appeared first on Katie Lance. Blog contactually facebook facebook marketing real estate social media webinarKatie will be sharing her top tips and insights on the platform, exploring best practices and revealing her secrets to Facebook success. Valid through June 30, 2016.

Top 10 Blog Posts of 2016

Katie Lance

With just a few weeks left in the year, we thought it would be fun to look back at our top blog posts for 2016. It’s been an amazing year and it’s fun looking back at how much we’ve been able to share with our community through the blog. Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media .

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. How to create a blogging calendar. Blog real estate social media social media strategy time managementFind more statistics at Statista. Read this! Unplug! 

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Bret Calltharp, Director, Consulting & Special Projects, Better Homes and Gardens Real Estate @jedirealestate. “This is a really exciting time to be in real estate, we’re finally seeing a maturation of the marketing tools and leveling up of the agent mindset.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

If there’s one thing that seems to be lacking from many of the social media advice blogs, it’s specifics. Real Estate. If you have a blog-based website (through WordPress or Blogger), you may be able to automate some of the posting process by installing the Social RSS application. This is a guest post by Angela Denby. Who has time for this? What’s your goal? Web 2.0

My Blog Monetization Results

Jason Yormark

About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad.  I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it.  I decided to go with Social Spark (IZEA) since they offered a model that pays on impressions rather then click-throughs.  I knew the return probably wouldn’t be as high as a click-through model, but I figured it was a good starting point. Blogging

The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media

Katie Lance

Blog content marketing content plan content training social media for real estate social media strategy social media video training video training youtubeHere are the two big tips I share in the video: 1. When you get asked a question, either face to face or on the phone or on email or social media, when you get asked a question more than once, write it down. What do you think?

SEO 101: Using Social Networking to Boost Website Traffic

Meltwater

On its own, writing stellar content for your real estate site isn’t going to make… Read More.

The #GetSocialSmart Show Episode One: A Special Announcement

Katie Lance

We are so excited because in 2017 we’re going to do something a little bit new. A lot of you know that we have been creating blog content for years, and we will continue to write and create blog content because a lot of you like to read content. Something easy that you can implement each and every week into your business to make your life a little bit easier. Got that?

The Rapid eLearning Blog

Buzz Marketing for Technology

The Rapid Elearning Blog. good scenario can make your elearning courses engaging and more real to your learners. Where I live, the threat of earthquakes is real so we were required to have a 72-hour emergency pack at our desks. Most courses have a purpose tied to real performance. Blended E-learning That Meets Real Needs. Feel free to send comments to the blog.

How to Create Your Ultimate Blogging Calendar

Katie Lance

You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. You get stuck on what to blog about, where to blog, what format it should be in and you wonder, “does anyone really read blogs anymore?” Sample blogging calendar example.

7 Ways to Effortlessly Drive More Blog Readers with Visuals

Socially Sorted

Do you want to drive more blog readers? Want to get more eyeballs on your blog post? . In this post I share 7 Ways to Effortlessly Drive More Blog Readers… with Visuals.  . In fact, a little effort early on to create your blog post, and a little effort early on to create some visuals for it… leaves you in the right place for the magic to happen. The Solution?

Why My Blog is a Hog and Tips for YOU

Kikolani

Bloggity, blog, blog. Is a blog is a hog! And the first lesson is a blog is a must. For me, you, and many companies, a website with a blogging presence gives added value. But you have to fight creatures in order to get into the blogging and content marketing game, in a digital kind of way. Takeaway 2: Develop your own real estate. You have to.

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Three Ways to Get the Most From Your Brand’s Blog

SocialFish

Whether you’re new to the blogging game or you’re simply wondering how to squeeze your blog for whatever value it can bring your organization, it’s no secret that there are about a million dos and don’ts when it comes to effectively harnessing your own little patch of online real estate. One excellent example of this is Havahart’s blog. Avoid Widget Overload.

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. At Buffer , we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. Keen to hear which blogs are subscribed to most? The Top 100 Blogs to Curate for Social Media Power Users.

How To Build A Successful Business Blog (a Getting Started Guide)

Rebekah Radice

That’s where blogging comes in. Building a successful business blog can give your business the edge it needs. Whether you’re looking to start a blog from scratch or reinvent your current blog, this post will walk you through the setup of a successful (and profitable) business blog. Because they’re the exact steps I took to set up my award winning blog!

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[Webinar Replay] Recruiting and Retaining Using Social Media

Katie Lance

Blog brokerage real estate real estate broker recruiting social mediaHave you wondered how you can effectively use social media to recruit and retain the best agents? To get started with Adwerx to advertise your brand across the web, Facebook and mobile apps visit Adwerx.com/KatieLance.

96 Free Professional Blog Topics

Geoff Livingston

There is no need for attribution or credit if you decide to use one of these questions; again answering the question makes the blog topic your own unique thesis. For more on blogging — in addition to the many great resources out there — please read Blogging Primer , 5 Tips for Blogging in the Post RSS Era , Blog Last , and Headline Writing Drives Traffic.

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90 Tips to Make Your Blog Rock

www.jeffbullas.com

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Thanks!

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7 Facebook Marketing Case Studies

Pamorama

Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent. HubSpot. Drive customer engagement and generate more leads. Canvas People.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals.  2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C.

Google+ for Your Business

yMarketingMatters

As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results.  Read this excellent blog post by Social Media Examiner on how to setup your Google+ Page.

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44 Blogging Questions and Answers

Kikolani

would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: I have a wordpress blog and am considering hosting it myself so that the site name looks more professional. Enjoy!