Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

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Waxing UnLyrical

MARCH 16, 2011

But really, how many blogs does a gal need? If you and I talk regularly on Twitter, or Facebook… heck, even in the early days of WUL (and I have to stifle a giggle as I say that, because this blog is barely two years old!) So it’s probably high time that I started a food blog. Image: kennymatic via Flickr, CC 2.0.

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Waxing UnLyrical

OCTOBER 14, 2010

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Regardless, thanks for visiting!

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Waxing UnLyrical

JUNE 23, 2014

Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher. In this guest post for Lightspan Digital , Valerie Gunn introduces us to 8 brands that stand out from the crowd when it comes to publishing content.

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Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Image: SalFalko via Flickr, CC 2.0. Below are tips on how to build a network (and then maintain it!)

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Waxing UnLyrical

JUNE 22, 2016

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers.

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Waxing UnLyrical

AUGUST 22, 2011

You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. While I love blogging, the blog community, social media, etc., Now, when it comes to blogging, you could certainly tell me that I can schedule posts ahead of time and do just that.

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Waxing UnLyrical

MAY 21, 2013

But I should have, because in a world where blogs come and go (as so much else does), I’m proud that WUL is still around. Just like all labors of love, it takes a lot of time, and especially since I’m trying to build my business back up at the same time, I need to make sure we’re not just publishing here for the sake of it.

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Waxing UnLyrical

OCTOBER 31, 2014

WUL is still not a pay-to-play blog. It is still a blog community with many regular contributors (one-time contributors welcomed too) from all over the world. We are still working on a few things in the back-end, so for the moment, I can’t tell you exactly what the publishing schedule will be. How cool is that?

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Waxing UnLyrical

OCTOBER 12, 2012

” So, if they’re not “out there,” either by blogging, or tweeting up a storm, or engaging in similar online activity… does that mean they should be discounted ? Most bloggers blog too much. The PR world is full of very smart people who aren’t “out there.” Why is this?

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Waxing UnLyrical

JUNE 7, 2012

I am so grateful to all my guest bloggers for keeping WUL going – but this is my blog. All this is to say, there has been so much for me to adjust to, I didn’t have the energy to blog. And I know that I now have to find a way to get my blogging groove back … and that it has to work in my “new life.”

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Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. RT them, comment on their blogs and posts on other networks (see LinkedIn, above) and consider reaching out to offer something of value.

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Waxing UnLyrical

APRIL 6, 2011

But what was most baffling was that this was published in PR Daily. I’d already commented on the original, commented on a reply to my comment, and commented on a rebuttal post that Chuck Hemann published on his own blog (read it, it’s terrific). If Ragan publishes it, fabulous. If not, I’ll just publish it here.

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Waxing UnLyrical

JULY 11, 2011

Video Blog Posts. Use the easiest (and most effective) program you can find for your editing and publishing needs. Once you publish, review it and then head to your YouTube channel (or Vimeo…or both) to load that puppy. If you do put them into your blog posts, please remember the “readers” out there. I say, “Yes!”.

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Waxing UnLyrical

SEPTEMBER 14, 2012

A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. Here is how I made Cavy Savvy a success, and how you can apply some of these techniques to your blog.

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Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. 6 Rules of Thumb for Successful Brand Publishing. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 22, 2012

Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). You just read Toon Time: Paid in Full , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Waxing UnLyrical

DECEMBER 6, 2018

Hi, I’m Shonali and I’m the owner of this blog. And that’s because my husband passed away very unexpectedly on March 4; shortly after I wrote my last “real” blog post this year, on why vulnerability is so essential in building community. So many of us could use a break, and aren’t able to take one.

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Waxing UnLyrical

JULY 8, 2013

Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. 4 Questions to Ask Before You Publish Content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content.

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Waxing UnLyrical

JUNE 1, 2015

When you’re just blogging away but see no increase in your traffic? 11 Sure-Fire Ways to Get Millennials Reading Your Blog. If you stopped publishing your social content, would anybody notice? Image: Search Engine People Blog via Flickr, CC 2.0. How do you evaluate content for your website or blog? ” 2.

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Waxing UnLyrical

JANUARY 28, 2017

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. headlines this past week. Image: Thinkstock.

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Waxing UnLyrical

MARCH 31, 2020

I know I haven’t been the most consistent at blogging. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Life and all that. So I truly appreciate the generosity with which you continue to welcome me into your life. That’s all any of us can do, right?

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Waxing UnLyrical

JULY 13, 2012

Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). You just read Toon Time: Customer Service on Friday the 13th , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Waxing UnLyrical

MAY 1, 2020

I know it’s Friday, and your day was packed from before the time you read this blog post (if you even got to read it on Friday!). Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. And who will you, and I, pay attention to? Happy May Day!

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Waxing UnLyrical

JUNE 21, 2012

as much as I could, what I do find very useful, outside of the publisher, etc., I find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want. You can syndicate your blog posts to Facebook via your RSS feed. This is for two reasons: a.

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Waxing UnLyrical

APRIL 9, 2013

I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.”

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Waxing UnLyrical

NOVEMBER 11, 2016

Can you… Create excellent, valuable content for your blog. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. In your personal life and in your professional life, because they are increasingly intertwined.

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Waxing UnLyrical

AUGUST 14, 2012

The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011. I write frequently myself about the people aspect of our business, most recently for Waxing UnLyrical , but also for my own blog, A Professor’s Thoughts. You just read Public Relations.

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Waxing UnLyrical

JULY 15, 2017

Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Happy Saturday! Super-excited!

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Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Ground, unbroken. Either way, do share via a comment, I’d love to know. And, officially: Happy New Year!

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Waxing UnLyrical

AUGUST 1, 2012

Michelle and I offered proof to the contrary from our own experience that keeping an engaged audience and building relationships through our blogs and other social media platforms has benefited us, business-wise. Clients in many fun sizes, industries, and locations reach her through the Web. You can also connect with her on Twitter.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice. Lisa Larranaga Denten is the social media manager of Cision US.

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Waxing UnLyrical

JULY 1, 2017

Whether it’s through this blog, or my emails, or the webinars I teach, or the workshops I do, or the Social PR Posse Facebook group , or the #measurePR Twitter chat … Because I really DO care about sharing what I’ve learned and paying it forward. And that’s at the heart of smart social selling.

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Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. In this blog post, she shares lessons learned from the failed #ASKJPM Twitter chat. What has been your favorite #measurePR moment? What valuable advice have you taken away from the chat over the years?

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Waxing UnLyrical

NOVEMBER 23, 2015

So I decided to ask my Social PR Posse to weigh in with resources, blog posts, and more that have them saying “thanks” this year. It encouraged me to start my blog. “When I first started working in the employment brand space, I was really grateful for a blog called Blogging4Jobs.com. . Laura Kaslow.

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Waxing UnLyrical

DECEMBER 11, 2013

In July, Outlook Publishing (India) Pvt. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. With a keen interest in social media, she blogs regularly at In My Humble Opinion. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

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Waxing UnLyrical

AUGUST 29, 2012

Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). You just read Toon Time: Nice to Tweet You , originally posted on Waxing UnLyrical , published by Shonali Burke.

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