Sherrilynne Starkie

FEBRUARY 13, 2018

Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. They can easily create and publish landing pages and blog posts. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

DECEMBER 7, 2013

I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. This article was originally published on ThornleyFallis.ca. Did it work for the The Bay?

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

NOVEMBER 26, 2017

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). Sherrilynne Starkie.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 30, 2016

According to Contently’s blog, “Miracle-Gro saw a 30 per cent boost from its native ad, and Raymond James got an 11 per cent bump. Publishers will be interested in the data too. Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads.

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Survey Advertising Study Software 150

Sherrilynne Starkie

JANUARY 26, 2013

Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices. The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D.,

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Study Journal Reputation Report 370

Sherrilynne Starkie

AUGUST 19, 2014

The sweet spot for blog content is from about 300 to 400 words. A version of this article was originally published on Thornleyfallis.com. Blogging With SEO in Mind. The shorter the better, is one popular opinion, and this makes sense when you consider the fierce competition for readers. Photo credit: Wikipedia).

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. The PR industry was also asked about how they measure the importance of a blog. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

AUGUST 4, 2013

Sadly, unauthorized lists of missing persons started to appear on websites and blogs. This article was originally published on the Thornley Fallis blog. Facebook communities appeared in droves, and charities began fundraising online before the night was through. SQ spokesman Sgt. Digital grassroots: the Internet fights back.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

APRIL 27, 2014

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. This article was originally published on Thornley Fallis.

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Case Study B2B Authentication Review 260

Sherrilynne Starkie

AUGUST 25, 2013

If the goal is to correct the writer to save the embarrassment of having published flawed text, there are ways to do so politely in private. Each and every Monday morning I receive an email from a colleague who politely informs me of any typos or errors in my weekly blog post. I usually think, “Dang! She got me again!”

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Cost Comments Blogger Training 278

Sherrilynne Starkie

MARCH 14, 2015

Twitter’s official blog offers few answers. A version of this article was first published at Thornleyfallis.com . Will direct messages become a constant stream of spam? Will Twitter be serving advertisements within these private conversations? For now, users will have to just have to wait to see. Photo from #unfinishedbusiness.

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Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

JUNE 29, 2013

This story was originally published on the Thornley Fallis blog. Have you found a replacement service yet? Do you think that the Facebook Reader will provide you the news and information you need? Related posts: Facebook graph search and your privacy. Does Facebook affect your brain. Facebook advertising facts. Related articles.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

APRIL 3, 2015

“Marketers should experiment with shorter ad creative to drive value for their brand, keeping in mind that value increases the longer people watch,” according to a the Facebook For Business blog. A version of this article was first published on Thornleyfallis.com. Related posts: Are you on Facebook Messenger?

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

JULY 28, 2013

This article was originally published on the Thornley Fallis blog. References: “Giant Mike Duffy balloon terrorizes Ottawa” · Ishmael N. Daro · July 18, 2013 · Canada.com » Politics and the Nation. Related posts: Targeting Ottawa’s boomers. Facebook and a ‘harmless’ prank. Are professional communicators normal?

Wikipedia 321

Wikipedia How To Fashion News 321

Sherrilynne Starkie

JULY 19, 2013

This post was originally published on the Thornley Fallis blog. Twitter, as a communications channel, offers great reach, flexibility and a huge opportunity to raise awareness and build communities of trust. Take the time to think it through. Related posts: Video: the internet of you. Twitter for companies. Related articles.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

AUGUST 27, 2018

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). A version of this article was first published on Spin Sucks. . And colleges, universities, and other institutions offer some. Still, others come from social media agencies, bloggers, and eMarketers. How To Choose?

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Originally published January 12, 2011). Here’s one I wrote in January 2011 that continues to attract readers.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 20, 2013

This post was originally published on the Thornley Fallis blog. The chief is pretty into social media though and if the chief says he likes it…everyone has to play ball.”. Follow Melissa @SPVM. Sherrilynne Starkie is IABC Ottawa’ s vice-president of leadership development. . Related posts: Social media: how to handle feedback.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

JULY 13, 2018

Initiatives include establishing a working group with news organization and experts, providing funding across 20 global markets and expanding the YouTube support team for news publishers. PR expert Gini Dietrich has had some great results and shares them in this blog post. It could be a blog post. Jul 13, 2018.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 11, 2018

million Google searches, and almost half a million tweets are published. In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. Every 60 seconds more than 500 hours of video is uploaded to YouTube, more than 3.3 million Facebook updates are made, there are 3.8

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JANUARY 22, 2012

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. ExactTarget , the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage.

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CoTweet CoTweet Tweetdeck Foursquare 327

Sherrilynne Starkie

DECEMBER 19, 2017

By tapping the plus button when composing a tweet, users can connect many tweets and publish the thread together. More evidence that blogging delivers real content marketing results. This infographic nicely summarizes blogging trends and best practices for 2018. Twitter is sporting some cool new 'threads'. Dec 17, 2017.

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Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

FEBRUARY 1, 2014

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. This article was originally published on the Thornley Fallis blog. The government takes its lead from Coke, probably the world’s most recognized brand.

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Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

MAY 16, 2018

Facebook has launched several new features to make it easier for publishers to go live. These include increasing budgets, campaign outsourcing, doubling engagement levels, domination of video content and the importance of blogs and Instagram. For example the difference between how an artist’s new single is or how they like their food.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

JANUARY 25, 2014

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? News organizations were on their knees as advertisers fled in droves; publishers needed to find a revenue model that works.

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Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

APRIL 26, 2015

I had already invested a lot of effort into my blog and was building a credible reputation online. I also use Tweetdeck on my home computer and Hootsuite at work to publish and schedule tweets. A version of this article was originally published on ThornleyFallis.com. How to be smart on Twitter. Instagram or Vine?

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

FEBRUARY 16, 2014

For example, getting product experts tweeting about new innovations, researchers blogging about their work, market sector experts commenting on trends, will expand a company’s digital footprint. This story was originally published at Thornley Fallis. Will 2014 be the year your organization realizes the full potential of social media?

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Training Social Media Policies Skills 260

Sherrilynne Starkie

JUNE 15, 2014

Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. social sharing and URL-shortening platform has recently published a study, along with a nifty infographic which debunks six myths of social media.

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Craig explained how he created his blog Regret the Error in which he tracks media accuracy, errors and the craft of verification.

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Curation Findability Journal Collaboration 299

Sherrilynne Starkie

JANUARY 11, 2014

An editorial calendar will allow you to be smarter about the types of content that is published, ensuring the full range of story and content formats are used to full effect. After all calendars are all about dates, so tracking deadlines for the delivery and publishing of all content is a core function of the tool. Related articles.

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Content Marketing Curation Template 319

Sherrilynne Starkie

FEBRUARY 20, 2018

It's pretty much agreed that publishing fresh, high-quality content regularly is the key to search engine ranking success. Creating, publishing and managing social media and PPC ads. The social media consultant will research and identify suitable blogs and websites, craft a story pitch, follow up and negotiate placement.

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Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

JANUARY 13, 2020

After all, calendars are all about dates, so tracking deadlines for the delivery and publishing of all content is a core function of the tool. Track blog posts and websites, email, newsletters and all social media channels. There are many free editorial calendar templates available online. Key items to track include: Deadlines.

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Organization Content Curation Case Study 221