Direct Marketing Observations
JUNE 21, 2010
He is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.
Direct Marketing Observations
APRIL 13, 2012
According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. Same with Twitter, Facebook, Youtube and traditional blogs. But is brand lift the right metric at all?
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