Waxing UnLyrical

JULY 31, 2012

According to a press release issued to announce the unveiling of Digital Operations center, this center will help Red Cross to: Source additional information from affected areas during emergencies to better serve those who need help; Spot trends and better anticipate the public’s needs; and. reading and traveling.

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Social Media Press Release Flickr Fashion 202

Waxing UnLyrical

JUNE 8, 2011

As my friend Chip Griffin put it on the CustomScoop blog (and thank you, Jen Zingsheim for alerting me to this): Disasters create enormous demands for information for responders. Media coverage, offers of help, press releases, government statements and even helpful blog posts all cascade in, but can be overlooked when managing a crisis.

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Press Release Flickr Groups Groups 194

Waxing UnLyrical

APRIL 3, 2015

Emily Stivers : Press releases. Zen Yinger : Press junkets. Dave Van de Walle : Blog posts that declare a tactic dead. Here they are, all 18 of them. Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Matt LaCasse : Old School metrics. Claire Celsi : Fact sheets. Mary Deming Barber : AVEs.

Press Release 100

Press Release Consultant Metrics Communities 100

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

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Press Release Embedding Construction Banking 209

Waxing UnLyrical

FEBRUARY 15, 2011

While I don’t need anyone to work on strategy, project development or content planning while I’m out of the office, I do need them to handle the day-to-day (er, hour-to-hour) tasks involved with managing the organization’s blog. Forward blog comments to their email address. NOTES: No press releases. Schedule posts.

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Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

JUNE 14, 2011

From the pitcher: Shonali, The release below details a unique product that helps <blah blah blah blah> We would be happy to forward photos of the <product name> or help in any other way further. I show that you wrote for several blogs. How many readers does that blog have? Which one is this for?

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Sample Samples Press Release Flickr 246

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. And in 2011, there were seven blog posts on the campaign that had been tracked. After days and days of research, we narrowed down our target outlets – which included a lot of blogs, but also blogs on the online counterparts to women’s publications – to around 245.

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Case Study Blogger Study Campaign 256

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). He also serves as Guest Editor for Shonali Burke’s WUL blog.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

JULY 10, 2013

There are some common myths about PR professionals, regardless of where they’re based, that include: We love calling journalists after disseminating a press release. With a keen interest in social media, she blogs regularly at In My Humble Opinion. reading and traveling.

Twitter 222

Twitter Press Release Social Media Industry 222

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

JUNE 19, 2012

I was wondering/hoping you could tell me who is in charge of receiving press releases having to do with the garment and accessories industry? If you could please e-mail me back with their name and contact information that would be greatly appreciated. I look forward to hearing from you soon! . And how did I know that?

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Press Release Aggregator Industry Flickr 242

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Believe me: saying I specialize in writing doesn’t hurt me one bit. I receive no less bids regarding other work.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

NOVEMBER 15, 2010

Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. A news release is third. While mainstream news outlets have an advantage, news releases often rank quite well in Google News. Oh, one other thing: my blog = my sandbox. In Google you get: Let’s face it.

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News Google SEO Postrank 274

Waxing UnLyrical

FEBRUARY 24, 2011

In between media calls and writing press releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

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Twitter Press Release Flickr Reputation 163

Waxing UnLyrical

MARCH 30, 2011

In between media calls and writing press releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

Web 2.0 134

Web 2.0 Press Release FAQ Flickr 134

Waxing UnLyrical

APRIL 28, 2011

In between media calls and writing press releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

Press Release 200

Press Release Loyalty Fashion Skills 200

Waxing UnLyrical

JUNE 26, 2012

Now, I know that as “PR people,” we’re never supposed to actually take vacation (‘cos then who would, you know, issue all those mind-numbingly boring press releases, since apparently that’s all we do). though, is quite different – both when it comes to what we actually do as well as taking time off.

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Travel Press Release Mobile Meeting 177

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. I am now a Follower of your blog. That sort of creativity gets you noticed.

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Class How To Applications Course 227

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

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Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. Start a tweet chat and develop videos, blog posts or other content addressing problems that your product solves and position yourself as a thought leader. Champion a Purpose.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

SEPTEMBER 23, 2015

A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. With a keen interest in social media, she blogs regularly at In My Humble Opinion. Multimedia & crisp communication. Online & blogger engagement. reading and traveling.

Press Release 100

Press Release Trends Blogger Eventful 100

Waxing UnLyrical

SEPTEMBER 14, 2010

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release. Most PR pros (and firms). In this world of Web 2.0,

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

MARCH 25, 2015

In equal partnership with her husband (working in their public relations firm that bore—and would always bear—his name alone), Doris worked as a freelance writer, wrote press releases, organized events, wrote articles and interviewed clients. Occasionally, she counseled clients in the arts, business, government, and education.

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Meeting Newsletter Press Release Library 100

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Here’s a screen grab from FTC’s blog. Take the UK Marketing Network group on LinkedIn , for example, which I learned about through the Link Humans blog. serves a purpose. Click To Tweet.

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Strategy Case Study Collaboration Communities 100