The Social Media Incubator

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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb.

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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Does this sound daunting? Next, include those posts in your newsletter.

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Is Your Marketing Plan Integrated?

The Social Media Incubator

That’s a marketing plan that takes into consideration the traditional aspects of marketing (branding, public relations/press releases, TV, radio, print advertising, etc.) But do you need a blog, social media, search engine optimization, or e-mail marketing? Unfortunately, there’s no hard and fast rule.

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What’s Your Company’s Social Media Policy?

The Social Media Incubator

A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” To read the full press release, visit GrantThornton.com/socialmedia.

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5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

This can include a regular blog, posting press releases with newsworthy events mentioned, uploading video of your services and products in action, writing and publishing articles about your expertise or participating in social media sites such as Facebook, Twitter, LinkedIn, Pinterest and Google+.

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5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

This can include a regular blog, posting press releases with newsworthy events mentioned, uploading video of your services and products in action, writing and publishing articles about your expertise or participating in social media sites such as Facebook, Twitter, LinkedIn, Pinterest and Google+.