Direct Marketing Observations

FEBRUARY 24, 2012

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. I am a marketer that sells cowboy hats or western hats.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? It immediately showed me the power of the platform and it’s infinite possibilities. We blogged about it. Because the tools and platforms that make up social media, have allowed us to create and experience things at levels that would have blown our minds 3 years ago.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. It is now purely a content consumption and content push platform. Blink…Blink…. Let’s fast forward 11 years. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

SEPTEMBER 12, 2011

The seat is the tool or the platform for discussion. But really it may have evolved with Linkedin, but it started with blogging. In fact, today’s social elements were born out of the early days of blogging which were veiled in a sensibility of “us versus them&# camaraderie. It’s how blogging works.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

APRIL 28, 2011

I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them. I admit I have some sort of Social Media ADD but it’s not my fault. There are too many places to find content, curate content, share content and consume content.

Curation 156

Curation Conversation Data Platform 156

Direct Marketing Observations

JUNE 28, 2010

The great thing about social is that we can suggest specific ways that they can use social media to amplify what they are doing, that might be of interest to people who are not brand enthusiasts- and we can tailor platforms and tools to meet the needs of staff and customers. As I have said in the past. That’s not my job. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JANUARY 21, 2011

If we’re to look at today’s social networks, Facebook is THE implied or de facto platform for social media participation and yet, there is nothing that says you’re supposed to have a Fan page for your company or product on Facebook, or that you know what you are doing. All Facebook [link] - The unofficial Facebook Blog.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. I’m generalizing blogs, but if you insist, I could go with WordPress, Typepad and Blogger. Consider the following statements: “We have a blog, come read it and find out cool stuff about our company&#.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

MARCH 4, 2010

The criteria being user interface, strong usage and interaction, fresh content, results driven design, strong call to action, incorporation and usage of multiple digital properties and a solid scalable platform. This site rocks. This site has all of the social elements it needs to be successful except for one.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Well that hasn’t changed.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

DECEMBER 19, 2011

We’re getting closer, more and more corporations seem to now understand that you need to associate some type of KPI to a social initiative, which is a start in the direction of measurement; but you still had the camps of “ you can’t make money from social media” to “let’s just grow our audiences across all social platforms and call it a win”.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

MAY 28, 2010

Create microsites using social platform providers. Create and manage multiple blogs. Increase traffic to websites through social bookmarking. Create and manage Facebook fan pages for products, communities and companies. Show and educate brands and companies how to use social networks and how to act on those social networks.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

OCTOBER 27, 2011

I had a friend of mine who recently asked me how is he supposed to make money blogging or creating good content- and this was after one of his friends mentioned that a monkey could write content… I asked him, why would someone pay for your content? Interesting thing though is that you get what you paid for even when it’s free.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

FEBRUARY 5, 2010

BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MARCH 21, 2016

The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. We can spend a whole blog post on that, but for now let’s focus on a few ways musical acts, venues and festivals can leverage social to be successful.

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

SEPTEMBER 1, 2010

It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). We used to chat it up all the time on a few social platforms but with a twist…We would take the conversations off line and call each other too.

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

AUGUST 9, 2012

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. As we hurdle towards 2013 and beyond, the proliferation of devices and platforms, consumers are going to continue to demand content that “fits” them. Others are getting my good content.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

JUNE 28, 2010

This one though isn’t neccessarily social media related, yet the difference now is whereas before there might not have been a way or platform to complain there now is. I resolve to blog about it because I don’t have time to talk to the manager who I do spot trying to handle several large groups of irate people. Something?

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

DECEMBER 29, 2009

2) Our desire for a platform or a “place&# that supports real time communication is what has fueled growth on the internet over the last 12 years. 3) The more focused these type of platforms are, the more successful they are and possibly you! Did you notice these things? 1) Our need for real time communication is insatiable.

Twitter 186

Twitter Microsoft Google Platform 186