Adam Cohen

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Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform.

LinkedIn 239
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Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Even the big consulting firms are finding their way into the digital strategy arena.

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Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Even the big consulting firms are finding their way into the digital strategy arena.

Flickr 100
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Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform.

LinkedIn 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Do they use social platforms and if so, how often and why? Because social media is such a People-focused platform, businesses need to merge quantitative and qualitative methodology now more than ever before. link] The Digital Five Tool Player | a thousand cuts :: adam cohen's blog [.] More about this blog here.

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Many of our public bloggers, as example, honed their voice and refined their blogging skills on EMC|ONE before going public. Thanks for letting us share our story via your blog, Adam.

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Many of our public bloggers, as example, honed their voice and refined their blogging skills on EMC|ONE before going public. Thanks for letting us share our story via your blog, Adam.