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4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and engage with their clients. As consumers and patients become more empowered, the desire for instantaneous information also increases.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. As you can likely imagine, monitoring the entire internet is no easy task.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Jennifer Aaker. Ambal Balakrishnan. Amber Buhl. Ellen McGirt. Heidi Cohen.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. 14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Great discussions. all archived and easily searchable. 2) #4change is a monthly tweetchat on how social media is helping to create change.

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10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

This fact doesn’t mean you need to cut your losses, continue using various blog tricks, and wait for your phone to ring. It simply means you should realize the power of your blog for educating your future customers, and strive to create a reader experience that’s as informative and valuable as possible. Use Better Keyword Research.

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Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. His blog on KMM, HealthCareVox , was recognized as one of the world's top 50 English-language health blogs by edrugsearch.com.