Adam Sherk

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. For a good overview of the basic ranking factors see the checklists that Stephanie Beadell put together for the App Store and Google Play. Structured Data Markup.

SEO 100
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Do People Search for “Breaking News”?

Adam Sherk

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” News , or direct navigate to a major news site.

News 100
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Do People Search for “Breaking News”?

Adam Sherk

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” News , or direct navigate to a major news site.

News 100
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Link Building Tactics for Publishers

Adam Sherk

RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. Ok, that’s a high-level overview of some of the main link building opportunities for publishers.

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I Hope News Corp Does Block its Content from Google

Adam Sherk

Danny Sullivan has been covering the SEO aspects of this story in depth – these posts provide an overview of the key points better than I could summarize here: Thoughts On A “Killer&# Bing-News Corp Deal & The Myth Of An “OPEC For News&# If Newspapers Were Stores, Would Visitors Be “Worthless&# Then?

News 101
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5 Ways that Social Media Impacts SEO

Adam Sherk

It is intended to be a general overview for publishers. However links from social media still have considerable indirect SEO value because users discover content through them which leads to links in other places (like blogs) that do have SEO value. I thought I’d share it here along with some links to additional resources.

SEO 278