Social Media Strategery

OCTOBER 15, 2012

I haven't blogged here in more than a month. When I first started using social media professionally back in 2006, it was because I recognized that these new tools could fundamentally change the way organizations communicated and collaborated. Social media has become almost a cure-all for an organization's problems.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

JULY 14, 2011

It’s now two or three years later, and you’ve become the organizational “expert,&# “guru,&# or “subject matter expert&# in social media, your social media blog receives a lot of traffic, you’ve championed the use of Enterprise 2.0 Everything’s going according to plan, right? Eh… not quite.

Social Media 139

Social Media Yammer Skills Flickr 139

Social Media Strategery

APRIL 17, 2010

Development , Social Media Image courtesy of Flickr user Percita Over the last three years, I’ve met a lot of people who are their organization’s social media evangelist, lead, POC, pioneer, ninja, guru, etc., bah , boozallen , champion , change management , cm , E20 , evangelist , organization , social media , spear , web 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

AUGUST 8, 2010

Development , Social Media Who leads your organization’s social media initiatives? Adding “social media&# to that junior public affairs officer’s job description isn’t suddenly going to turn your organization into the next Zappo’s. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

DECEMBER 22, 2020

From the organization? Here are a few sample development plans for employees up and down your org chart that will build a foundation for a more innovative marketing team that could actually apply those strategies and tactics you see in conference agendas, blog posts and white papers. What are your strengths and weaknesses?

B2B 65

B2B Marketing Sample Samples 65

Social Media Strategery

AUGUST 4, 2011

The ubiquity of social media means that just about every industry, from non-profits to sports to higher education to government – has hundreds of different blogs in each of these industries that are devoted to studying social media’s impact on pretty much everything. Visit The Health Digital Blog.

Proposal 112

Proposal Marketing Sports Conference 112

Social Media Strategery

OCTOBER 31, 2011

Nowhere in the definition above does it mention the words website , wiki, blog, or social network. Whether your organization knows it or not, your company/government agency is already filled with CoPs. Nowhere does it say that it has to be virtual or physical or even either/or. How does your CoP stack up to some of these statements?

Communities 113

Communities Sharepoint Wiki Collaboration 113

Social Media Strategery

APRIL 3, 2014

It was an inefficient, yet accepted dance at organizations of all shapes and sizes. Will he blog about it too? The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. The reach and influence of some organizations’ owned channels rival that of some traditional publications.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

FEBRUARY 9, 2010

Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts? It’s the same sort of problems that companies and organizations and governments have had for decades.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

JUNE 22, 2011

I like hearing how one social strategy fails miserably in one organization yet thrives in another. Sure, I enjoy talking with my counterparts in other organizations about their successes, but I almost enjoy hearing about the failures more. The ability to create a blog that your co-workers can read is meaningless to most people.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

JUNE 7, 2009

Have you changed the culture of your organization from one that hoards information to one that openly shares and collaborates with each other? An opportunity to highlight your work, your organization, and your ideas in front of your Government 2.0 guest health internal leadership OReilly opengov organization Personal pr Prof.

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

AUGUST 22, 2011

Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. This makes your communities far more social media and technology-oriented than your organization really is.

Communities 114

Communities Microblogging Web 2.0 Wiki 114

Social Media Strategery

NOVEMBER 18, 2011

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

Yammer 132

Yammer NewsGator SocialCast Web 2.0 132

Social Media Strategery

APRIL 23, 2011

Instead of bragging about having the best blog, open dataset, Facebook page, or Twitter account, try pointing to the impact you’ve had on other people’s ability to do their job. Integrate your open government efforts into other parts of your organization instead of building your open government empire.

Gov 2.0 114

Gov 2.0 Team Metrics Social Media 114

Social Media Strategery

JANUARY 10, 2009

For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? Now, you’re making me blog about my work? For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? .&#

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

APRIL 7, 2009

Search Twitter for the tag #gov20 and start clicking through to people’s Twitter accounts and blog posts. Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization. Before next year’s Government 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

JUNE 25, 2010

Community Blog. When was the last time: Image courtesy of Flickr user Search Engine People Blog Someone spent their own money to purchase promotional items to help build awareness and get more people to participate? guest health internal leadership OReilly opengov organization Personal pr Prof. Sat, Jun 26, 2010 Enterprise 2.0

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. implementations of blogs, wikis, or forums not living up to the expectations of the technology?

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

SEPTEMBER 30, 2010

Most of these individuals serve, in some fashion, as social media evangelists – they’re the ones leading the charge to get their organizations on Twitter, to start blogging, to start using new technology to really change how their organizations operate. Image Courtesy of Flickr User AndYaDontStop.

Social Media 119

Social Media Yammer Wiki Policies 119

Social Media Strategery

JANUARY 27, 2010

Analysts assist in coordinating, planning and facilitating joint meetings of Academy staff, our Panel members and client organizations. Maintains and executes organization’s social media strategy. Manage organization’s website content. Manage organization’s website content. Open until filled U.S.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

MAY 25, 2013

An active, professional online presence – Link to your blog, your Facebook page, your Twitter profile, your Tumblr, your LinkedIn profile – anything that will give me more information than what’s on your resume. Then start a blog and talk about your thoughts on the industry. How were they used? Where were the results?

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

SEPTEMBER 25, 2009

Really brings home the lesson that organizations who think they’re totally unique generally aren’t. Really brings home the lesson that organizations who think they’re totally unique generally aren’t. link] Ari Herzog Moreover, Teri, every organization falls under the same bullets Steve outlined above.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

NOVEMBER 1, 2010

This has become a sort of mantra for me – it’s about changing behaviors, it is not about getting people to use a wiki/blog/social networking site, etc. The subject was using change management methods to encourage social media adoption within organizations. To do that effectively within an organization you need to use change management.

Wiki 110

Wiki Organization Social Media Loyalty 110

Social Media Strategery

FEBRUARY 18, 2010

Sure, social media can help facilitate this transformation, but starting a blog or Twitter account is by no means a prerequisite. It’s not good enough to update your site if what you are updating is important to the organization and not to the folks visiting. Open Government/Government 2.0 Really, who downloads them?)

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

MAY 12, 2010

You may have heard of the term “ reverse mentoring ”— an alternative method of learning where the seniors in an organization become the mentees and junior staff serving as the mentors. And lastly, what’s the next step to scaling this program to a massive organization? web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

SEPTEMBER 29, 2011

Do you know why you’re spending time writing that blog post? I could start this blog even though my boss at the time didn’t see the value in it. As these changes have taken place, I’ve found myself doing less of the work that I’ve wanted to do: Blogging. What are you working on right now? Attending Gov 2.0

Gov 2.0 114

Gov 2.0 Proposal Meeting Project 114

Social Media Strategery

APRIL 30, 2011

In the fall I wrote a guest post entitled, “ But I Don’t WANNA Change ” about using change management techniques to encourage the adoption of social media within organizations. In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare. User first!

Wiki 139

Wiki Forums Collaboration Facebook 139

Social Media Strategery

AUGUST 26, 2010

Do the folks at WordPress use Blogger to host their personal blogs? The guys installing your organization’s blogging software don’t realize that the “Add a Picture&# button doesn’t work because they don’t have blogs. Do the IT guys developing Windows 7 use Macs?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

MARCH 3, 2011

SR: First of all, I just want to say that I absolutely LOVE the idea of the Schools App – college students have been self-organizing on Facebook, and MySpace before that, for years before classes actually started. Can you give me an overview of the advantages that the Schools App provides over the self-organization that typically occurs?

Education 130

Education Class Groups Groups 130

Social Media Strategery

JANUARY 23, 2012

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll So, if you're deploying social tools internally, what kind of community is your organization creating? Less than 10%.

Communities 121

Communities Wiki Microblogging Press Release 121

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JULY 18, 2012

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) Maybe they truly believe they're helping these organizations filter out unnecessary content and focus on what and who matters. Communities don’t work like that.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

MAY 19, 2010

How many times have you said, “ya know, I really should write a blog post or comment on some other people’s material tonight, but I’m exhausted and that can wait?&# How often do get outside your individual project “bubble&# and make a concerted effort to just go out and learn something new? The Whole. : The Whole.

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

DECEMBER 13, 2008

We’re already seeing it with Intellipedia , with change.gov , with the TSA’s blog – within virtually every government organization, social media is at least being discussed. Start a blog where you talk about it. They told anyone who would listen about the power of blogging. Meet with your boss about it.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

OCTOBER 10, 2011

Over the last few years, I’ve seen dozens of failed wikis, blogs, microblog platforms, forums, and idea management deployments, and I’m sure I’ll see many more. Secondly, I know that because of these failures, these organizations will most likely write off social media behind the firewall as some sort of snake oil.

Microblogging 130

Microblogging Wiki Collaboration iPad 130

Social Media Strategery

DECEMBER 20, 2010

Social Media Strategery has been around for more than two years now – much much longer than I ever thought I would be able to keep this blogging thing up. So for everyone who reads this blog regularly – whether you’re a subscriber, reader, commenter, critic, colleague, or friend – thank you, thank you, thank you.

Gov 2.0 95

Gov 2.0 Social Media Review Skills 95

Social Media Strategery

OCTOBER 1, 2009

DHS is by nature a distributed and decentralized organization whose success depends upon the contributions of Federal, state and local governments, businesses, families, and individuals. Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 third) phase of the process?

Gov 2.0 83

Gov 2.0 Engagement Social Media Committee 83