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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389
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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176
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Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Tumblr: 83 million blogs. Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. via Google.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. blogs, microblogging sites, social networks, etc.). Nielsen BuzzMetrics. Social Mention.

SM2 202
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Top five: Women rule content marketing!

Sherrilynne Starkie

A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. Podcasting continues upward trend.

Content 170
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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.

Nielsen 241
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The Ins and Outs of PR for Product Launches

Meltwater

spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>. Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In

Products 112