Sherrilynne Starkie

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

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Top five: Women rule content marketing!

Sherrilynne Starkie

A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. Podcasting continues upward trend.

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