SocialFish
APRIL 6, 2011
We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Community management.
Kikolani
FEBRUARY 8, 2012
A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. To build a mailing list.
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ProBlogger
MAY 10, 2012
This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!
Webbiquity SMM
MAY 10, 2011
The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?
Sherrilynne Starkie
MARCH 28, 2012
Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. The PR industry was also asked about how they measure the importance of a blog. Click here to start to receive my newsletter. 54% said they have built a rapport with bloggers. 20% don’t have strong relationships.
Sherrilynne Starkie
DECEMBER 31, 2014
It’s more than blo g posts, white papers and newsletters. That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.
Firebelly
AUGUST 23, 2012
Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. According to Jeremy Williams, you all should be going crazy over this blog post now.
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