Small Business Mavericks

JANUARY 7, 2014

If you still live in the old world of newsletter printing, you may have heard that Thursday is the best day to ensure that your newsletter lands in someone’s mailbox. Many marketers, when they converted their print newsletters to digital, stuck with that Thursday rule. But what about blogging?

Real Estate 101

Real Estate Newsletter Journal Small Business 101

Small Business Mavericks

AUGUST 21, 2015

Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book. Start a Pinterest Blog – Pinterest is a highly visual platform. Share Your Newsletter – I’m not talking about every issue.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book. Start a Pinterest Blog - Pinterest is a highly visual platform. Share Your Newsletter - I’m not talking about every issue.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

JULY 16, 2012

Put a blog on your website and write to it daily. Start an e-mail newsletter and put your best content in your newsletter. Market that e-course through your blog and newsletter. Communicate about important core concepts related to your business processes. Develop an e-course that teaches people to do what you do.

Newsletter 93

Newsletter System Course Process 93

Small Business Mavericks

APRIL 8, 2015

Let’s take blogging, for instance. Are you writing a blog because you are trying to generate leads for your business or are you trying to funnel your audience into your e-mail list? Perhaps you are selling through your blog (which may not be the most effective way, by the way). Let’s say you are an automobile dealer.

Newsletter 70

Newsletter Content List Brands 70

Small Business Mavericks

JULY 1, 2013

What that means is, if you had subscribers to your blog who were using Google Reader, then they either have to find another RSS news aggregrator in order to subscribe to your blog or you just lost a subscriber. The big question is, does this pose a problem for blog marketers? You may not even be aware of it yet.

Google Reader 98

Google Reader Google RSS Aggregator 98

Small Business Mavericks

OCTOBER 30, 2015

But here are the ways you can use long-form content to supplement what you are doing with short articles: Blog posts – Anything over 2,000 words is considered long-form in blogging. Long blog posts can be more detailed and offer far more value to readers than short-form blog posts. This is how the experts do it.

Content 70

Content Newsletter Publishing Blogger 70

Small Business Mavericks

JULY 3, 2011

For instance, Will you have a blog ? Will you have a newsletter ? Do you do that on your blog? How does your newsletter fit in? A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. So how do you do that?

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

SEPTEMBER 29, 2015

Public Speaking – Believe it or not, if you are a public speaker, you can drive traffic to your blog. Just as important, you can attract links to your blog and website. Sign them up for your newsletter. If you publish routinely to your blog, send links to that content in your newsletter.

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

FEBRUARY 12, 2014

You’ve been blogging and writing content for weeks or months now, but it’s not getting shared. Not targeting the right audience – Follow a few blogs in your niche that are reaching the target audience you want to reach. If you draw the right audience to your blog, they’ll tell you what to write about.

Content 98

Content Small Business Forums Newsletter 98

Small Business Mavericks

AUGUST 19, 2013

Guest blogging – It’s great that you’re posting on your own blog on a regular basis, but are you doing any guest blogging? By taking advantage of guest blogging opportunities as they arise you can reach more people at a faster rate. If not, you should. Wherever your audience is, there you should be also.

Content 101

Content Press Release Marketing Journal 101

Small Business Mavericks

MAY 9, 2011

Tags: article marketing , blog marketing , internet marketing , mobile marketing , newsletter marketing , Pay Per Click , search engine optimization , social media marketing , website design This entry was posted on Monday, May 9th, 2011 at 11:04 am and is filed under Small Business Internet Marketing.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

AUGUST 27, 2013

Here are four ways you can use interviews to build links back to your website or blog. Blog - Your blog is an obvious choice, but all you have to do is ask good questions and get good answers. Post them as a blog post. Interviews can be a great source of links if you know what you’re doing. Bring your camera.

Newsletter 101

Newsletter YouTube Sites Video 101

Small Business Mavericks

JUNE 29, 2015

With content marketing, you’d take several content pieces from one well-known marketer and put them together in a package–either on your blog, in your newsletter, or your Facebook page, for instance. This is very powerful as you can get content from well-known sources and more obscure sources.

Curation 70

Curation Content Newsletter Publishing 70

Small Business Mavericks

NOVEMBER 6, 2012

Your e-mail newsletter. Your newsletter and e-mail marketing is the perfect place for your persona to shine. Guest blogs. Here are 6 ways you can use personas in your marketing: Your online content. Someone has to write your website. Create a persona for your online website content and keep it consistent. Video marketing.

Marketing 101

Marketing Newsletter Engineering Video 101

Small Business Mavericks

JANUARY 28, 2014

Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Is there an audience attracted to your blog looking for content that you haven’t started publishing yet? Your business is your content.

Content 98

Content Newsletter Publishing Strategy 98

Small Business Mavericks

NOVEMBER 30, 2012

It’s a hold over from the old days when it was deemed that Thursday was the best day for your newsletters and sales specials to land in consumers’ mail boxes on Thursday. That goes for blogging, e-mail content, social media content , and everything else. When is the best time to publish your content? Just publish.

Publishing 105

Publishing RSS Newsletter Feed 105

Small Business Mavericks

SEPTEMBER 18, 2015

Blog – A blog is simply another way of organizing a website. A blog lists web pages in reverse chronological order, but you can also navigate between the pages by tags and categories. Most websites have pages that sit either under a page and are described as having a parent-child relationship, or they are side-by-side.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

FEBRUARY 24, 2014

They might do some blogging. Maybe they even participate in some paid search campaigns and start an e-mail newsletter. They may pick and choose their favorite social media sites and develop a presence, maybe even build a page for their business. All of that is good. But is it “integrated?”

Marketing 114

Marketing Small Business Paid Search Newsletter 114

Small Business Mavericks

SEPTEMBER 27, 2011

Personalize your e-mail messages – When you send out your e-mail newsletter or even a special e-mail for a particular promotion, make sure it is personalized to each individual on your subscriber list. Respond to their comments on your blog – Respond to comments. Show that you respect them as individuals.

Newsletter 101

Newsletter Social Networking Comments Twitter 101

Small Business Mavericks

OCTOBER 1, 2014

If they like your blog or newsletter, they’ll sign up. But the underlying foundation for marketing is that you need to connect with your customers. If you are providing helpful content on your site and people appreciate it, they will come back. If you are writing a bunch of words they don’t need, it won’t work.

SEO 102

SEO Small Business Engineering Newsletter 102

Small Business Mavericks

JUNE 17, 2015

You have a website, a blog, social media channels, probably some paid advertising, a video channel, and other tools to keep up with. Blog content deconstruction. Newsletter content breakdown. Well, your online health is no different. From time to time, you need a check up. What’s an Online Health Check Up?

Analysis 70

Analysis Analytics Statistics Newsletter 70

Small Business Mavericks

NOVEMBER 10, 2015

That includes through communication channels like your blog and newsletter. You’re business’s online health is made up of a combination of issues related to your website, your social media presence, and your overall audience engagement. That includes converting your website and social traffic to dollars.

Exercises 70

Exercises Newsletter Issues Engagement 70

Small Business Mavericks

OCTOBER 4, 2011

Are you subscribed to their newsletters and blogs? You should research important keywords for your business so that you can determine your search engine marketing needs and strategy. Competitive Research - Who is your competition? What are they doing and what have they done? You should be.

Marketing 98

Marketing Research Small Business Newsletter 98

Small Business Mavericks

JANUARY 13, 2015

These pages of information are also excellent starting points for blog posts and articles in the future. The links to specific pages are natural when you post something on social media or send a newsletter announcing what has been happening. Prioritize the topics people have clicked on and see what happens. Headers, title tags, etc.

SEO 70

SEO Eventful Content How To 70

Small Business Mavericks

MAY 31, 2012

In the past, almost every online contest involved a blog. People would leave comments or sign up for RSS feeds or newsletters. Once you have your idea, it’s simply a matter of using social media as the contest’s destination.

Social Media 87

Social Media Discount RSS Newsletter 87

Small Business Mavericks

FEBRUARY 27, 2011

The idea is for your customer to scan a “barcode&# -like image with their cell phone and immediately be taken to your web page to download something, sign up for your newsletter marketing list, or to buy something. Right now, there are just a few companies using it successfully. What can you do with a QR code?

Small Business 117

Small Business Case Study Press Release Mobile 117