Visually SM

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Facebook, arguably the world’s most successful social network, first tried to acquire Snapchat for over $3 billion, and, failing that, began forcing its mobile users onto Facebook Messenger, which now boasts 700 million users. The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 145
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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

This was particularly effective in the pre-mobile marketing days when desktop internet consumption was unrivaled. But readers’ attention spans are shortening as mobile screens become the preferred option to absorb content. This means advertisers must find alternative methods to distribute information and engage with readers.

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article thumbnail

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Facebook, arguably the world’s most successful social network, first tried to acquire Snapchat for over $3 billion, and, failing that, began forcing its mobile users onto Facebook Messenger, which now boasts 700 million users. The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 100
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Five questions your marketing team should be asking about location-based technology

Visually SM

TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.” The post Five questions your marketing team should be asking about location-based technology appeared first on Visually Blog.

Team 124
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How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

This is the argument adopted by Persado, a software platform that uses semantic algorithms to map emotions and generate language for marketing communications like emails, landing pages, mobile messages, push notifications, and social media. You can also look into the landing-page creation platform, Unbounce.

article thumbnail

How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

This is the argument adopted by Persado, a software platform that uses semantic algorithms to map emotions and generate language for marketing communications like emails, landing pages, mobile messages, push notifications, and social media. You can also look into the landing-page creation platform, Unbounce.

article thumbnail

Five questions your marketing team should be asking about location-based technology

Visually SM

TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.” The post Five questions your marketing team should be asking about location-based technology appeared first on Visually Blog.

Team 100