Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich. What is NewsSpark?

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich. What is NewsSpark?

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

APRIL 18, 2013

It is easy to write a blog or article on things you are good at. For some reason, I can do an ERA in my head but getting ROI metrics or simple division in my head not as well – so thinking of sports is paying off some. It also goes to show you how immodest some folks are.

Sports 52

Sports Exercises ROI Metrics 52

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. I wanted to share with you in case you missed it over there. We can’t let emotions or typos get the best of us.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

JANUARY 11, 2012

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games.

Social Media 31

Social Media Conference Metrics Data 31

Jeff Esposito

AUGUST 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Paying it forward Written on August 10, 2010 by Espo in Life , Random A week ago, I did a review of Jim Sterne’s Social Media Metrics , that was not too flattering. You can also subscribe to the blog to ensure you receive the latest posts. Enjoy this post?

Creative Commons 30

Creative Commons Disqus Review Metrics 30

Jeff Esposito

DECEMBER 15, 2011

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. So using some formulas that I utilize for work, I applied it to the NFL teams and each metric had an assigned point value ( click here for full description).

Social Media 32

Social Media Metrics Team Tools 32

Jeff Esposito

DECEMBER 15, 2011

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. So using some formulas that I utilize for work, I applied it to the NFL teams and each metric had an assigned point value ( click here for full description).

Social Media 28

Social Media Metrics Team Tools 28

Jeff Esposito

MARCH 27, 2012

If you answered because I Tweet, use Facebook, I can pin things better than anyone, I blog therefore I am or I am Awesome! Social Media Metrics (2010) – If you want to work in the social space, you are going to need to know about measurement. Jim Sterne offers some good metrics to get started with.

Social Media 42

Social Media Case Study Metrics ROI 42

Jeff Esposito

OCTOBER 1, 2010

The Continued Rise of Blogging – This study from eMarketer takes a dive into blog readership in the US and makes projections into 2014. One interesting tidbit is that by 2014, 60 percent of the US Internet population will read blogs in comparison to the 13.3 percent that will update a blog.

Metrics 26

Metrics Comparison Social Media Project 26