Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich. What is NewsSpark?

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Jeff Esposito

JANUARY 14, 2013

For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ). Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing.

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Jeff Esposito

JANUARY 20, 2015

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Jeff Esposito

JANUARY 20, 2015

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Jeff Esposito

JULY 25, 2012

A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland.

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Review Study Research Report 43

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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Jeff Esposito

MARCH 8, 2013

During SXSW this blog will primarily be dark so until next Friday enjoy this week’s edition of Five for Friday. Marketers are facing a content skills gap – attention job seekers… learn how to write and create. Jailed Cyber Criminal Joins Prison’s Computer Class, Hacks Its Network – this story is just funny.

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Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

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Jeff Esposito

MAY 20, 2013

If you answered yes to any of these questions for your blog posts, emails, work letters, postcard, etc., Marketing Shipping Writing' Are you proud of everything you’ve written? Do you ever feel like you rushed just to finish the task at hand? Have you cut a corner here or there while writing? you have shipped too early.

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Jeff Esposito

APRIL 24, 2013

There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network. We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing.

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Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. The Three Types of Personas.

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Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read.

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Jeff Esposito

AUGUST 15, 2012

Now that I have to apologize for deviating from the main messaging of this blog to ask you to consider peeping out some panels for SXSW 2013 that me and some of my coworkers at Vistaprint are on. Get your mind out of the gutter… this isn’t that kind of post.

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Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site.

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Jeff Esposito

MARCH 25, 2015

Yes (this blog is proof of that). Marketing social media Viral Video dystopian McDonalds Taco Bell viral vidio' I bet you will watch the whole thing. Will it work in the long-run? Will it get buzz? Will it win awards?

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Jeff Esposito

SEPTEMBER 23, 2010

You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Am I the only one that this bothers or does they irritate you as well? Enjoy this post? Share your thoughts in the comments below or with your own networks. Unported License.

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Jeff Esposito

MAY 6, 2011

Only downside is that the app is only available on a device that is synonymous with something animals would chow down on and they have ignored the Android market. If you only read one post in this list, peep out the Miami-based filmmaker’s blog. Hopefully that changes. This can be a network, app, phone, rising star or catch phrase.

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Jeff Esposito

MARCH 1, 2013

Real-Time Marketing Sucks – this is more of a fail blog than anything but worth perusing if you are in need of a laugh. The Survey is Dead – a really interesting read here from Tom Webster on surveys and how data at times is sold and portrayed out of context.

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Jeff Esposito

JUNE 17, 2013

In the digital and social space, this is often our own Achilles heel as press clippings and blogs within the space help puff out our chests and inflate our own feelings of self-importance. Social media roles require the same qualities and practices that marketers, communicators and strategists have had for years.

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Jeff Esposito

AUGUST 24, 2011

In her blog post. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future.

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Jeff Esposito

SEPTEMBER 16, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Puma Afterhours Written on September 16, 2010 by Espo in Marketing , Random Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic. You can also subscribe to the blog to ensure you receive the latest posts.

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Jeff Esposito

AUGUST 4, 2010

Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant.

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Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. link] Paying it forward | Jeff Esposito's Blog [.]

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Jeff Esposito

JULY 18, 2012

contribute to blogs. Sure CEOs should know what is going on within their company and marketing or communications department. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. of these CEOs are on Facebook. of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8%

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Jeff Esposito

APRIL 5, 2013

My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. 6 Facebook enhancements you may have missed since Jan.

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Jeff Esposito

APRIL 12, 2013

Is Oreo really the brilliant marketers everyone thinks they are? Instead of cowering, the company’s COO took to their corporate blog with a commitment to change and spelling out what he really thought about the poll. keeping with the cookie theme…this is a really insightful article from Arik Hanson.

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Jeff Esposito

MAY 9, 2011

Different prospectors – for example a company’s marketing department, investor relations department, and external PR agencies – need not going their own separate routes. Instead of seeing beyond who has a bigger Johnson, companies and agencies are falling into an age old rut and missing out on the obvious staring them in the face.

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Jeff Esposito

MARCH 4, 2013

Probably not, if you are one of the thousands of marketers, PR folks, movie buffs or music nuts (or a combination of the above) converging on Austin, its safe to say that you won’t see anything quite like SXSW. Is there anything like Texas in early March? The collection of people, and hipsters, is quite astonishing.

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Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.”

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Jeff Esposito

SEPTEMBER 10, 2010

Especially since the Red Sox season is done, so I would appreciate it is the Sox marketing team didn’t send emails saying that they are in the playoff hunt. You can also subscribe to the blog to ensure you receive the latest posts. MLB should consider selectively targeting each team’s fanbase with email marketing.

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Jeff Esposito

AUGUST 14, 2011

Jason Mollica is a public relations manager at a strategic marketing and PR firm near Buffalo, N.Y. You can find him on Twitter, @JasMollica , and at his blog, One Guy’s Journey. I don’t need a score to tell me what they bring to the table. He’s also a social media strategist and consultant.

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Jeff Esposito

DECEMBER 15, 2011

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. If you are shaking your head, let me explain.

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Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. You can also subscribe to the blog to ensure you receive the latest posts.

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Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool.

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Jeff Esposito

JULY 9, 2010

Are you really giving thought to starting a blog? this post comes way of my Internet sister, Kate Ottavio , and poses some really good points for folks looking to start up a blog. The email marketing companies started the buying frenzy and other industries have followed suit. Image – The Blog of Nova Enjoy this post?

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Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting!

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Jeff Esposito

AUGUST 13, 2010

13 ways to find your blog inspiration – Ever hit a brick wall or lose your muse? However the title is a bit misleading as the post actually makes the case for three marketing disciplines that can all claim a stake in the argument. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting!

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