Social Media Strategery
JUNE 1, 2013
Why do you think Best Buy employees frequent online electronics forums or car brands actively participate on top auto blogs? They realized that by helping their customers understand how to do more with what they had, they actually increased loyalty and sales. Brands have used coupons to instill customer loyalty by offering a discount.
Social Media Strategery
NOVEMBER 1, 2010
This has become a sort of mantra for me – it’s about changing behaviors, it is not about getting people to use a wiki/blog/social networking site, etc. Remember, engaging customers is good, but increasing customer loyalty , selling more products , improving customer service – these are ideas any company can get behind. “My
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Social Media Strategery
OCTOBER 8, 2009
I’m not suggesting that general managers get on here and blog about player transactions or scouting strategies, but they could definitely share their ideas for promotions and community events, best practices for engaging with season ticket holders, or how they’re using social media – things that help the entire league.
Social Media Strategery
AUGUST 30, 2011
From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy.
Social Media Strategery
JULY 25, 2010
This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. The Whole. : The Whole. :
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