Debbie Weil

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Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon

Debbie Weil

Download The Corporate Blogging Book (Updated Edition) for $0.00. My premise is that blogs, far from being overshadowed by Facebook or Twitter, are the hub of an effective content marketing strategy. My favorite chapter is still Ten Tips to Write an Effective Blog. I think you'll like the new preface. I was amazed.

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Can You Really Write a Short Book in 8 Weeks?

Debbie Weil

Yes, if you start with a bunch of great content you can draw from: blog posts, articles, notes, lists, research. And are ruthlessly focused on shipping something in 8 weeks. But the fact is, it probably does take 10,000 hours to learn how to write well. If not 10,000, then a lot of time over a period of years.

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What Does It Mean to “Know” Someone?

Debbie Weil

Three people I "know" immediately jumped on and commented that they understood "weeding out" and wouldn’t mind if I took them off my list. I quickly assured them that they’re not on the "pruning" list. And thereby justify weeding out my "friends" list. But that’s OK.

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What Does It Mean to “Know” Someone?

Debbie Weil

Three people I "know" immediately jumped on and commented that they understood "weeding out" and wouldn’t mind if I took them off my list. I quickly assured them that they’re not on the "pruning" list. They may be a longtime newsletter subscriber, or we’ve interacted on Twitter or via a Facebook group or on this blog.

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Do You Know Your Social Media Sweet Spot?

Debbie Weil

As an example, Geoff Livingston wrote about the challenge faced by nonpartisan Common Cause when they tried to get feedback on their list of "core values." " My advice: tread lightly if you’re just getting started with a Facebook page or a blog. See what your fans and readers respond to.

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My Three Words for 2012: Alignment, Quiet and Compassion

Debbie Weil

On my reading list is the new book Quiet: The Power of Introverts in a World That Can't Stop Talking. I have procrastinated big time on this blog post. Quiet means practicing no email, no computer, no Internet. Very little work is accomplished while connected. Compassion. By compassion, I mean forgiveness and patience.

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