Dave Fleet

FEBRUARY 15, 2011

Social media comes in at the bottom of the list. Is the Huffington Post a blog or a news site? Combined with the findings about the number of times people need to hear something, this points to the need for integrated communications approaches using a variety of sources and spokespeople to reach comapnies’ audiences.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

JUNE 28, 2010

When I put together my reading list for 2010, I included Putting the Public Back in Public Relations by the prolific Brian Solis as one of my 2010 “must reads.&# Solis’ blog posts are often lengthy affairs, so this won’t be a surprise to anyone familiar with his work. which I’ve just finished reading.

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

NOVEMBER 22, 2010

Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. That approach is ineffective in social media. It’s a waste. Two-way interaction is here to stay.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MAY 25, 2011

Would you mind if I published your response as an update to my blog post? If your data set on our site is listed under a small sample warning, the data will have more of a directional relevance that gives you an idea of what’s going on for the industry. Thanks, Dave. Thanks, Dave.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 4, 2018

Blogs were still emerging. What lessons would you add to this list? I talked about social media earlier. When I got into that space, there were no college or university courses on it. Twitter was new. Facebook was an emerging thing. Foursquare didn’t exist yet.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

JANUARY 3, 2021

I don’t have a nice neat list of ten because, well, that’s not how it shook out. When people ask me about my own career path I often talk about the central role of this blog early on in my career, noting that it started as a place that let me figure out my own thoughts, throw them out there and see what people thought in turn.

Exercises 195

Exercises Education Banking Influencer 195

Dave Fleet

APRIL 4, 2018

Blogs were still emerging. What lessons would you add to this list? I talked about social media earlier. When I got into that space, there were no college or university courses on it. Twitter was new. Facebook was an emerging thing. Foursquare didn’t exist yet.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. That’s like building an email list then deleting it as soon as you’re done building it. It takes time or money to attract an audience. Social media tools don’t just let you flip a switch and reach thousands or millions of people.

Campaign 417

Campaign Social Media Marketing Loyalty 417