Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? The four P’s were created mainly to describe the ideal “marketing mix.”.

B2B 209

B2B Engineering ROI Social Media 209

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? And you can do it quicker than a blog post or traditional forms of content and text alone.

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They launch the blog. They optimize their LinkedIn company profiles.

Social Media 167

Social Media Social Networking Training Instagram 167

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

MARCH 7, 2022

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created. Conversion Rate & ROI.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Exposure vs. ROI.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. Would you like answers to these questions? Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Pam Moore

OCTOBER 1, 2017

Not LinkedIn. You Are the Media: 10 Reasons You Need a Blog (episode 111). 8 Steps to Develop a Social Business Plan (white paper). Not Instagram, LinkedIn. Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not Twitter. Not YouTube. Not Snapchat. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. This is where the “R” happens in social media ROI.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). How do you want people to perceive you?

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Know your audience! .

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. SoundCloud.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. 8 Steps to Develop a Social Business Plan (white paper). How do you stand out from the crowd? How do you rise above the noise?

Influencer 60

Influencer Activities Content How To 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Pam Moore

MAY 12, 2019

However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. If you answer yes, then you have landed on the right blog post and podcast episode today! 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet.

Brands 109

Brands Strategy Reputation Authentication 109

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. The prevailing wisdom from behind the GE Reports blog is that they wouldn''t mind retiring the press release.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

AUGUST 13, 2019

These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging. 15 Tips to Zoom Your Brand (white paper). Branding strategies, brand storytelling and even emotional branding is not new. Supporting Resources: 2019 Content Editorial Calendar Template.

Brands 60

Brands Authentication Template Templates 60

Laurel Papworth

APRIL 28, 2011

In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. From the JustGiving blog. White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. For online ticketing service Eventbrite , each time someone.

Facebook 110

Facebook Directory Statistics Review 110

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

MAY 27, 2016

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Convert Facebook Personal Profile to Business Page (blog post). Why you should never setup a personal Facebook profile to use to solely promote your business. Do You Really Know Your Audience? episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Diva Marketing Blog

FEBRUARY 24, 2011

Once you’ve established your Customer Lifetime Value and once you know your Cost Per Sale, then you can use those figures to help calculate the ROI of your social media campaign. For some people ROI translates only to sales dollars. For other people ROI can mean a set of metrics that support a strategy’s goals.

Social Media 75

Social Media ROI How To Cost 75

Buzz Marketing for Technology

JUNE 27, 2008

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? Our new KM Edge groups on LinkedIn and Facebook. from Tom Davenports Harvard Business Review blog. Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Write a title tag and meta description for a blog post titled [INSERT TITLE HERE]. Write a title tag and meta description for a blog post titled [INSERT TITLE HERE]. [INSERT POST]. Include the following keywords [INSERT KEYWORDS].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Pam Moore

DECEMBER 11, 2016

If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today. They know how to write the blog post headlines that grab attention, the blog post content that gets read, the visuals that gets shared. Create once, use many (= increased ROI).

Template 167

Template Templates Content NewsCred 167

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159