How to Prove and Improve Social Media ROI (+ Free Tools)
Hootsuite
SEPTEMBER 29, 2020
But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.
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