Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. In this blog post, I will highlight the most interesting ones. In this blog post, I will highlight the most interesting ones.

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Survey Report Social Media ROI 225

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Organization 102

Organization LinkedIn Strategy Social Media 102

Keyhole.co

MARCH 7, 2022

Enter social media reporting. What is A Social Media Report? A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. Why Do You Need A Social Media Report? Are you looking for something like that?

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Report Social Media Metrics How To 52

Hootsuite

MAY 29, 2020

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself.

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LinkedIn HootSuite Skills News 140

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Is social media ROI measurable?

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ROI Social Media Vocus Metrics 193

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Exposure vs. ROI.

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Report Social Media B2B Newsvine 191

Oktopost

APRIL 9, 2019

Here’s where social media reports come in. B2B marketers who give their clients detailed reports that clarify how specific marketing tactics contribute to business growth will inspire ever-growing trust, solidifying their credibility as proven experts. Reporting by Social Media Channel. Reporting on Conversions and KPIs.

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Report Social Media B2B How To 96

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

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ROI Social Media Social CRM Survey 138

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? Lead Nurturing.

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B2B ROI Social Media Hashtag 91

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

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B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

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B2B Influencer Platform SMS 306

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

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LinkedIn Analytics Metrics Social Networking 76

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). But if you do, it’s best to be prepared—especially considering only 23% of US organizations reported having a crisis response team in place pre-pandemic. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning).

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Training Course Resources Social Media 116

Waxing UnLyrical

JUNE 24, 2019

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Blog interviews or contributions. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI. Choose the most important metric, like report downloads and measure your success. Event panel.

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Influencer Authentication Survey ROI 237

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Ignite Social Media

OCTOBER 24, 2022

They offer multiple different products to help with everything from publishing to reporting. Social Media Reporting: Provides helpful information about what content is and isn’t working while sharing trends and performance. Social Media ROI: Track what posts are driving sales, leads, and traffic. No credit card is required!

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Review Social Media Management Price Collaboration 78

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. eMarketer reports that consumers force retailers to adopt social strategy. if yes, please explain.

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ROI Social Media StumbleUpon Digg 128

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

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B2B Strategy Marketing Case Study 62

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They can easily create and publish landing pages and blog posts. Consultants provide strategic advice to sales and human resources too.

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Consultant Social Media Drupal Content management systems 265

Pam Moore

DECEMBER 7, 2017

This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year. The average person consumes 11.4

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Template Templates Trends Content 167

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Find diehard fans on Twitter, Facebook and LinkedIn.

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Social Media Jive ROI Press Release 198

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Examples: facebook, twitter, blog, newsletter, etc. Source: Hootsuite blog. Includes experts tips for proving ROI. What are UTM parameters?

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Sample Code Social Media HootSuite URL 145

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Some users report limited features , particularly for LinkedIn.

HootSuite 52

HootSuite Price Sentiment Analysis 52

Sprout Social

JULY 14, 2023

Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. Lack of cooperation can lead to ineffective messaging and misallocation of budget.

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Collaboration Marketing Team Hubspot 77

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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SM2 Alterian Vocus Social Media 187

Hootsuite

APRIL 25, 2023

For the record – yes, we reported this account right after we grabbed this screencap. were run by fake Facebook accounts in countries like Vietnam, Bangladesh, and Romania, as reported by NBC News. How to detect and report fake social media accounts 1. Twitter: File an impersonation report using this form.

Social Media 88

Social Media Brands Tips HootSuite 88

Hootsuite

MARCH 26, 2024

Analytics and reporting When everyone on your team has insights into your brand’s social performance, collaboration becomes a lot easier. Your social media tool should not only generate reports but also allow you to share analytics with your team. 1 Analytics Tool for Growth Beautiful reports. Clear data.

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Collaboration Social Media Tools HootSuite 86

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Social Media B2B SEO Marketing 245

Keyhole.co

APRIL 2, 2024

For instance: “ Our current business objective is to build out our email list with 30% more pre-qualified leads, obtain 25% more free trial users, and generate 15% more subscribers.” “ Our social media goals include: LinkedIn: Encourage virality with informative carousels and generate leads with webinar invitations.

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Metrics Sentiment Analysis Influencer 52

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it.

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Brands ROI Authentication UGC 127

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. A typical social media analytics report looks like this: Source. The key goal of every social media post, retweet, or share is ROI. Another 49% to develop creative content and so on.

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Analytics Social Media ROI Metrics 52

Oktopost

JANUARY 9, 2023

It is good news, though, that you can measure your social media engagement rate and see ROI from your efforts with some simple steps! In this blog post, we’ll explain exactly what an engagement rate is and the average engagement rates for each social media platform. In fact, LinkedIn earned 96.2%

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Engagement Social Media How To B2B 62

Oktopost

NOVEMBER 16, 2023

Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points. Pro tip: make sure your data visuals and reports accurately dictate the story you are trying to tell! At the same time, short image posts get a high reach on X.

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Analysis Data Sentiment Metrics 70

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook.

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Social Media Video Company Content 246

Firebelly

APRIL 18, 2011

In this post, we’ll aim to tackle some more advanced social search functionality so that you can make the most out of Facebook, Twitter and LinkedIn. How to Launch a LinkedIn Company Page. By Marla Tabaka With over 100 million members, LinkedIn is the top business social networking site. What’s holding them back?

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Social Media Foursquare ROI LinkedIn 184