Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This document should outline how often you plan to publish on each social media platform and the types of content to post.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. You can easily access the finished, subtitled videos and publish them. That’s a 44x ROI. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. Here are a few elements that you should check.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Organization 104

Organization LinkedIn Strategy Social Media 104

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 60

ROI Content Marketing Template 60

Oktopost

MAY 23, 2023

This is the practice of putting old, previously published content to use elsewhere. Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. It’s copy-paste but with a handful of extra steps in the middle… What is repurposing content?

Social Media 91

Social Media Content Marketing ROI 91

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Affiliate sales support independent publishing. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. Community is interesting.

B2B 306

B2B Influencer Platform SMS 306

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. The Best Social Media Roundup Posts of the Year.

Social Media 124

Social Media Curation Journal SEO 124

Waxing UnLyrical

JANUARY 4, 2016

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. 7 Strategies To Help Build The Perfect Blog For Your Business.

WordPress 100

WordPress Consultant Hosting ROI 100

Jon Loomer

NOVEMBER 29, 2022

After years of prioritizing my blog (I haven’t abandoned it!), At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. I’ve been asked several times during the past couple of months questions related to ROI. Is it leading to positive ROI?

Video 201

Video Marketing ROI Buy 201

Pam Moore

NOVEMBER 19, 2018

What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness. Need help with content ideas that don't take a month to create one blog post?

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness. Need help with content ideas that don't take a month to create one blog post?

ROI 60

ROI Content Training Template 60

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity.

B2B 217

B2B Brands LinkedIn Influencer 217

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer.

eBook 141

eBook Content Findability Template 141

Ignite Social Media

OCTOBER 24, 2022

They offer multiple different products to help with everything from publishing to reporting. Social Media Publishing: A shared calendar view of all posts. Social Media ROI: Track what posts are driving sales, leads, and traffic. It also features easy inbox tools to help organize and collaborate with the team. Who This Fits Best.

Review 78

Review Social Media Management Price Collaboration 78

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. We are in a similar scenario today. Except the big guy is Facebook. Remember, Facebook owes you nothing.

Feed 164

Feed Feedly News Tips 164

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Pam Moore

SEPTEMBER 18, 2017

You publish yet another epic piece of content. It is not driving real traffic to your blog or website. It is not driving ROI. Could it be that you are not creating or publishing content designed to convert? You create yet another epic piece of content. However, as usual your content is not converting. Time: 2pm et .

Content 162

Content Training How To ROI 162

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. In this blog post, I will highlight the most interesting ones. In this blog post, I will highlight the most interesting ones.

Survey 225

Survey Report Social Media ROI 225

agora pulse

DECEMBER 11, 2020

Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. Publish seasonal sales. Publish Email Campaigns on Social. What Can You Do With Email Marketing?

Campaign 150

Campaign Social Media UGC Marketing 150

Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! Before publishing add custom meta tags that include title and keywords.

SEO 313

SEO Social Media URL Engineering 313

Webbiquity SMM

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. In addition to the content itself, each platform has its own unique features that help maximize ROI. Let’s take the example of an online store selling custom made shoes. Post-automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? And you can do it quicker than a blog post or traditional forms of content and text alone.

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). What do buyers really want from social media marketers? e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Of course, you can always post the URL to any old video that you already published. Video marketing is a Digital Marketing trend that has been going on for some years.

Social Media 246

Social Media Video Company Content 246

Pam Moore

NOVEMBER 14, 2017

Trust me, you'll see it listed in almost every 2018 predictions blog post that gets published. How to increase ROI on every piece of content and social media post you write and design. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. How to begin segmenting your audience.

Training 158

Training Marketing Small Business ROI 158

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). The results, first published on SparkToro, are pretty surprising. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. You mention your fave new shampoo in a WhatsApp message.

HootSuite 120

HootSuite URL Analytics Forums 120

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Advertising on social media is still much cheaper that any other form of advertising, and you get a higher and much more tangible ROI. Blogging solves this problem!

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer.

eBook 78

eBook Content Findability Template 78

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.). Talk about getting an instant ROI.

ROI 40

ROI URL Analysis Campaign 40

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Hootsuite

MARCH 26, 2024

A built-in content planner also helps maintain a consistent publishing schedule by making it easy to spot any gaps in your schedule. Whether you need to share monthly reports with leadership or other teams in the organization, having a social platform with analytics can help you prove the impact and ROI of your social media efforts. #1

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Pam Moore

OCTOBER 8, 2020

One of the best ways to increase the Return on Investment (ROI) on ALL of your marketing including digital marketing, social media, content marketing, influencer marketing and more is to take an Audience First Marketing approach to your marketing. If you answered yes, you definitely landed on the right blog post today!

Template 78

Template Templates How To Training 78

Oktopost

MARCH 7, 2022

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Examples: facebook, twitter, blog, newsletter, etc. Source: Hootsuite blog. Includes experts tips for proving ROI. What are UTM parameters?

Sample Code 145

Sample Code Social Media HootSuite URL 145