Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Accurately measuring your social media ROI will help you determine if your marketing strategy is working. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Organization 104

Organization LinkedIn Strategy Social Media 104

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark also highlights that engagement is a key metric. It is one thing we can count on. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Waxing UnLyrical

JULY 29, 2016

– though I really wish you’d leave them as actual comments on the blog. Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. She may tell you it’s “ROI blah blah blah” whatever. So many thanks for the comments, emails, DMs, etc.

Metrics 100

Metrics Organization Banking Meeting 100

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How much of your web or blog traffic is coming from mobile devices? What pages on your blog or website inspire your ideal customers to read longer, or even better click on a second page?

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Read every blog post, social media post and others we publish?

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Read every blog post, social media post and others we publish?

Metrics 60

Metrics Engagement Social Media Training 60

Waxing UnLyrical

JUNE 24, 2019

Engagement is a key metric for making the case for micro influencers. Blog interviews or contributions. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI. Choose the most important metric, like report downloads and measure your success. eBook quotes and contributions.

Influencer 237

Influencer Authentication Survey ROI 237

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Nine Blog Metrics. Overall traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

agora pulse

JULY 17, 2020

From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Select the Right Metrics. Along with identifying goals, you must identify the corresponding metrics that allow you to measure progress. Impressions.

Report 147

Report Social Media Metrics Aggregator 147

Oktopost

MARCH 4, 2024

But you can’t measure the success of your B2B SaaS marketing purely on revenue- other key metrics lead and impact your bottom line. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

B2B 62

B2B Strategy Marketing Case Study 62

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They can easily create and publish landing pages and blog posts. They are metrics geeks. Social media is increasingly integrated with e-commerce.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JULY 14, 2023

Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. Instead of different measurement approaches, work together to develop shared metrics.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Oktopost

MARCH 7, 2022

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created. Social Listening Metrics to Track.

B2B 155

B2B Sentiment Analysis Reputation 155

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. In this blog post, I will highlight the most interesting ones. In this blog post, I will highlight the most interesting ones.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Training 118

Training Course Resources Social Media 118

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it.

Brands 129

Brands ROI UGC Authentication 129

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. How to Use Social Media Analytics Tools?

Analytics 52

Analytics Social Media ROI Metrics 52

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. LinkedIn, for example, enables users to boost regular posts without changing the format. 5 Best Practices for Creating an Employee Spotlight. How to measure engagement on an employee spotlight.

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

MAY 30, 2023

Social media listening is a key part of leveraging your social media channels for maximum ROI, and being able to action those findings by posting content that is relevant to social conversations at the drop of a hat will be of major benefit to you. In essence, it means a higher ROI for content your brand already owns. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

Analysis 69

Analysis Data Sentiment Metrics 69

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Advertising on social media is still much cheaper that any other form of advertising, and you get a higher and much more tangible ROI. Blogging solves this problem!

Social Media 277

Social Media Tips Marketing Mobile 277

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for. I’m here to break down the process. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Mindjumpers

JANUARY 11, 2012

The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. The novices and dabblers are playing catch-up on the Big Three, blogs and YouTube. Two main challenges for 2012 – Resources and ROI. For 2/3, the desired outcome was to drive traffic to owned media.

Survey 250

Survey Report Social Media ROI 250

Keyhole.co

MARCH 7, 2022

A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. On the other side, your LinkedIn posts are attracting potential customers. Top Metrics to Add in Your Social Media Reports. Reach and Impressions.

Report 52

Report Social Media Metrics How To 52

Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Develop an executable plan + metrics for success within 30-60 days! Set goals and prioritize what matters most.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. This is how ROI is achieved! This blog, my podcasts and videos are loaded with resources to help you maximize your cotnent marketing results.

Conversation 78

Conversation Template Templates Marketing 78

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Examples: facebook, twitter, blog, newsletter, etc. Source: Hootsuite blog. Includes experts tips for proving ROI. What are UTM parameters?

Sample Code 145

Sample Code Social Media HootSuite URL 145

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JANUARY 9, 2023

It is good news, though, that you can measure your social media engagement rate and see ROI from your efforts with some simple steps! In this blog post, we’ll explain exactly what an engagement rate is and the average engagement rates for each social media platform. In fact, LinkedIn earned 96.2% What is engagement rate?

Engagement 62

Engagement Social Media How To B2B 62