Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. More information: Flickr. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). Let’s add this to our list. Facebook.

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Flickr Campaign Consultant Social Media 272

Akamai Marketing

MARCH 31, 2011

3) Set the record straight-MAYBE: If there is inaccurate information in the complaint, don’t be afraid to clear the air. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

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Press Release Technorati Klout Metrics 238

Akamai Marketing

JULY 12, 2011

Though tools like Twitalyzer offer services that are better at extrapolating the information and putting it into context over the long term. Links on blogs: if you write a blog, you probably link to outside sources fairly regularly. Its a great way to find more thought leaders and blogs.

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Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

JULY 7, 2011

Aaaaand, before I could even post this blog, Google announced that there will be a way for businesses to officially have a presence, later this year. I think its going to allow us to better see the information we want to see, while sharing the info we want with who we want. In essence, give us more control. And so it goes.

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Google Conversation Collaboration Conference 142

Akamai Marketing

APRIL 4, 2011

Granted, its a general tool, if for example, your audience are a specific subset, say Mom’s, you might know some other things about your audience and how they like to interact, but this is still a great place to start.While this information is not new, its still relevant, so go ahead and check it out. Probably not.

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Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 24, 2011

Before going to step 4, ask yourself “what type information did I most like seeing from people?&# Share information you think is interesting. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Also, its easier and easier to see only what you want to see in Twitter, so this age group can use the tool more specifically, rather than be inundated with information not of relevance to them.

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comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

Low Barrier of Entry: Unlike so many free services where the balance of information the user receives vs. information the user gives , Qwitter strikes a simple balance, it provides simple, basic information and only asks for two things: Twitter screen name and email address. There might be a message or story there.

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Tools Klout Policies Tourism 160

Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. If your going to do this, make sure that your moderation policy is EASILY available and that you inform your community as to how frequently comments are approved. Image: Creative Commons BiochemSoc.

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Comments Communities Policies Posterous 130

Akamai Marketing

NOVEMBER 9, 2012

Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. WordPress is more than a blog today, its an entire website platform. We couldn’t get to them all, so I’m doing a short blog post on must-have WordPress plugins. I’m breaking a rule, because I am a wild and crazy rebel.

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WordPress Class Cost SEO 213

Akamai Marketing

NOVEMBER 22, 2011

.” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. But when I asked that question, I got an indirect response at best (see Friday’s blog post). I also appreciate the ability to set custom dates and export information.

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Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Sales and Brand Value: Taking a baseline before, after and during a campaign will often provide some enlightening information. Its easiest to do this with digital sales, but its possible to do it with person-to-person sales as well.

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ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 6, 2012

Blogging Tips for Businesses: Build Authority. There are many reasons to blog. You can build authority through blogging, these 11 blogging tips for business will get you started. That’s the power of blogging. Satisfy their needs and you’ll find that your business blog begins to satisfy your needs.

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Tips Hubspot Engineering WordPress 175

Akamai Marketing

JANUARY 8, 2013

Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Ever talk to a blogger about their blogging frequency? I’ll take a 4 year-old blog with 7 quality entries a year over the one with 5 slapped together entries a week for 3 months. 3 Steps To Take Today. Remarkable.

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Social Media Marketing Social Networking Communities 198