Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool.

Klout 183

Klout Influencer Journal Flickr 183

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

Klout 159

Klout Nielsen Influencer Social CRM 159

Twist Image

JUNE 3, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. return on influence.

Klout 75

Klout Influencer Social Networking Issues 75

Social Media Strategery

JULY 18, 2012

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) takes issue with this idea of ranking people's influence on these internal networks.

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Klout Influencer Collaboration Social Networking 124

Waxing UnLyrical

JUNE 7, 2011

Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance. In a nutshell, here is how Traackr works. Some things to note: 1.

Influencer 226

Influencer Klout Activities Issues 226

Bill Hartzer

MARCH 27, 2013

The first-ever online marketplace for buying and selling links in articles and blog posts based on Google Authorship and Klout score has been launched. AuthorLinks is a marketplace for buying and selling links based on a web site owner’s Google Authorship and overall Klout score. AuthorLinks is 2017 Link Building.

Klout 150

Klout Buy Google Guidelines 150

Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Plug any URL into Topsy and see who tweeted it and which users were most influential (and which have a blog). Klout and Kred. Google Blog Search. Followerwonk.

Blogger 196

Blogger BuzzStream Influencer Tools 196

SocialFish

FEBRUARY 6, 2011

You may be aware that there is a big debate going on in the social media blogosphere about “influence&#. Maybe you’re starting to think that influence is not about how many followers someone has on Twitter. .&# Maybe you’re starting to think that influence is not about how many followers someone has on Twitter.

Influencer 240

Influencer Klout Blogosphere Communities 240

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Klout Committee Hosting Storify 121

Firebelly

AUGUST 19, 2011

This may just be me, but I cringe every time I hear “social influence.&# Social influence has become a buzzword (or buzz-phrase) in the social media world. Various tools are coming out to measure the influence that social networking users have over the other people in their network. So what is Klout measuring?

Influencer 180

Influencer Klout Social Networking Metrics 180

Jason Yormark

OCTOBER 27, 2011

If you’re receiving this blog post, that means you are one of the last remaining survivors. You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. In fact 90% of those I work with don’t even know what a Klout score is. You are the future now. Re-tweet dammitt!

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Klout Comparison Influencer Hosting 277

Jason Yormark

OCTOBER 27, 2011

If you’re receiving this blog post, that means you are one of the last remaining survivors. You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. In fact 90% of those I work with don’t even know what a Klout score is. You are the future now. Re-tweet dammitt!

Klout 254

Klout Influencer Comparison Hosting 254

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? You may want to start by searching only blogs, or only Twitter or videos for example.

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Influencer Klout URL Social Media 135

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. With my blog, my Twitter feed, my twice-weekly email newsletter, and other vehicles, I try to curate what matters and add a heavy dose of my own interpretation and advice.

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Influencer Klout Retail Curation 127

The Realtime Report

DECEMBER 12, 2012

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. Focus on Conversations, not Influencers. Amply does not score influencers, it scores conversations. And of course there are analytics.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Kikolani

AUGUST 29, 2017

We have all heard that guest blogging is one of those methods, but we are actually going to examine other methods and attempting to do it without only the guest blogging. That doesn’t mean that you shouldn’t use that as a method, but let’s play a game of identifying how we can do it without guest blogging, ok?

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Klout How To Influencer List 82

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.

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Influencer Klout How To Blogger 155

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

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Travel Influencer Brands Airlines 66

Waxing UnLyrical

JUNE 16, 2011

I’m going to leave that to the likes of Brian Meeks (if you haven’t already subscribed to his blog and started reading his wonderful Henry Wood Detective Agency , you really should). I applaud her on her courage, and I’d love you to join, with one caveat; Klout raises strong emotions in many of us.

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Klout Flickr Travel Influencer 205

Josh S Peters

JUNE 2, 2011

There is a war on the horizon comprised of battles for your clicks and it will be played out thousands of times a day on blogs across the world. We also now have Klout entering the ring with it’s +K Button. If someone “influences you&# on a topic you can give them a +K… yup, sounds good to me.

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Klout Delicious Compete Energy 171

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The Klout 50 ranks the most social CEOs in the USA by influence. It displays the news that is most popular in Reuters social network.

Wireless 292

Wireless Klout Module Directory 292

Twist Image

AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. return on influence.

Klout 96

Klout Influencer Publishing Social Networking 96

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. Why Klout is doomed.

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Klout Hotels Microsoft Class 176

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? and Flickr.

Klout 49

Klout Loyalty Social Networking Influencer 49

Waxing UnLyrical

MAY 17, 2011

Given how much we’ve talked about influence recently, I figured this would be quite the chat… and it was. Of course, this got folks talking about what “real users&# are, influence, and so on. Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195

Klout comScore Nielsen Sample 195

Twist Image

JULY 31, 2011

Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. Enjoy the conversation. awaken your superhero. bite size edits.

Influencer 93

Influencer Klout ROI Advertising 93

Koka Sexton

JULY 18, 2015

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties.

Influencer 40

Influencer Klout Marketing Wiki 40

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. What is a Micro-Influencer? Within the influencer realm, there are many types of social influence. 3 Micro-Influencer Characteristics to Consider.

Influencer 43

Influencer Brands How To Fashion 43

agora pulse

AUGUST 11, 2016

According to a recent Twitter blog post , 40% of Twitter users have made a purchase because of a recommendation of an influencer. So while we might understand the reasons to build relationships with influencers , we often get stuck on how to find Twitter influencers to build these relationships with. Google Search.

Influencer 60

Influencer Twitter Klout Analysis 60

Kikolani

FEBRUARY 24, 2011

­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. Blogging / Writing. Too busy to blog? 7 ways to blog more – how to make more time for blogging and find inspiration. The Resources Mashup.

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Mashup Resources Klout eBook 142

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing Overview 213

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? Klout and Edelman believe it can be. I do give Edelman credit though.

Influencer 48

Influencer Klout Foursquare Analysis 48

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Razor Social

NOVEMBER 16, 2016

Who are the key influencers in your industry on Twitter that you need to connect with? By identifying and building relationships with influencers you will have many benefits – Get your content shared, form partnerships, generate business and much more. It’s always good for picking out influencers based around a niche.

Influencer 40

Influencer Twitter How To Klout 40

Webbiquity SMM

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Identify the key influencers in your market. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184